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<h2 class="h5">Job description</h2> <div class="t-break" data-jb-field="description"> <span>Cold Email Outreach Specialist / Outbound Lead Generation Representative Position Type: Full-Time, Remote Working Hours: U.<br>S. Client Business Hours Location: Remote (Middle East) About the Role We’re hiring a highly proactive and performance-driven Cold Email Outreach Specialist to generate qualified pipeline through strategic outbound email campaigns.<br> This role is responsible for the full outbound email workflow — from prospect research and list building to campaign launch, deliverability management, optimization, and lead qualification.<br> You’ll play a key role in helping sales teams generate consistent outbound opportunities through data-driven outreach and personalized messaging.<br> This is not a passive list-sending role.<br> We’re looking for someone who understands cold email deeply, knows how to maintain inbox health and deliverability, and can continuously optimize campaigns to improve reply rates and conversions.<br> The ideal candidate is analytical, organized, technically capable, and comfortable balancing creativity with measurable performance outcomes.<br> What You’ll Own Prospect Research &amp; List Building • Build highly targeted prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, and similar tools • Segment prospects by ICP, industry, role, company size, and geography • Validate and clean lead data using tools like NeverBounce, ZeroBounce, or Clearout • Maintain organized prospect databases and outreach tracking systems Cold Email Campaign Execution • Write compelling cold email copy, subject lines, and CTAs tailored to target audiences • Build and launch multi-step outbound campaigns across 4–8 touchpoints • Personalize messaging using prospect, company, and industry insights • Monitor campaigns daily and optimize based on engagement and performance metrics Deliverability &amp; Inbox Health • Manage domain warmup and inbox reputation using Instantly, Lemlist, Mailwarm, Smartlead, or similar platforms • Monitor spam scores, bounce rates, sender reputation, and deliverability metrics • Rotate inboxes and sending accounts to maintain campaign performance • Troubleshoot deliverability issues proactively before performance drops Campaign Optimization &amp; Reporting • A/B test subject lines, messaging, CTAs, and send times • Track open rates, positive reply rates, bounce rates, and conversion metrics • Continuously optimize messaging and targeting strategies based on data • Maintain organized reporting dashboards and outreach documentation Lead Qualification &amp; CRM Management • Monitor campaign replies and categorize prospect responses accurately • Identify and route qualified leads to sales teams with proper context and notes • Maintain accurate CRM records inside HubSpot, Salesforce, Zoho, or similar systems • Ensure all engagement data remains clean and organized Compliance &amp; Best Practices • Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA standards • Maintain suppression lists and opt-out processes correctly • Follow outbound best practices to protect sender reputation and campaign performance What Makes You a Great Fit • Strong persuasive and concise copywriting skills • Highly analytical and performance-driven mindset • Comfortable working with outbound tools and technical deliverability systems • Organized, proactive, and execution-focused • Strong attention to detail with campaign monitoring and reporting • Comfortable testing, iterating, and optimizing continuously Required Experience &amp; Skills • 1–2 years of experience in cold email outreach, outbound lead generation, SDR, or outbound marketing roles • Hands-on experience with tools such as Apollo, Instantly, Lemlist, Smartlead, or Woodpecker • Experience writing outbound email copy and managing campaigns • Strong Excel or Google Sheets skills for prospect and campaign management • Excellent written English communication skills Preferred Experience • Experience managing deliverability and inbox health at scale • Familiarity with DNS setup, SPF, DKIM, and DMARC basics • Experience generating outbound pipeline for B2B SaaS, agencies, or service businesses • Experience working closely with SDR or Account Executive teams • Familiarity with outbound automation and CRM workflows What a Typical Day Looks Like A Cold Email Outreach Specialist’s day revolves around building pipeline through outbound campaigns and performance optimization.<br> You will: • Research and build targeted prospect lists • Launch and monitor cold email sequences • Review deliverability metrics and inbox health • Optimize messaging, targeting, and campaign structure • Manage replies and qualify interested prospects • Update CRM systems and maintain campaign documentation In short: you own outbound email execution, ensuring campaigns are optimized, deliverability stays healthy, and qualified opportunities consistently flow into the sales pipeline.<br> Key Metrics for Success (KPIs) • Open rates consistently meeting or exceeding benchmarks • Positive reply rates and qualified conversations generated • Bounce rates maintained below acceptable thresholds • Consistent outbound campaign execution and optimization • CRM accuracy and lead tracking completeness • Growth in qualified outbound pipeline opportunities Interview Process • Initial Phone Screen • Video Interview with Pavago Recruiter • Practical Assessment (Cold Email Sequence Exercise) • Client Interview • Offer &amp; Background Verification #ColdEmail #OutboundMarketing #LeadGeneration #SDR #B2BMarketing #EmailOutreach #SalesDevelopment #RemoteJobs #Apollo #Instantly #HubSpot #LinkedInSalesNavigator #OutboundSales</span> </div>