Trade Marketing Manager

lxbfYeaa - قطر - Doha Qatar

OBJECTIVE


This role ensures the division's top line (sales budget) is achieved in line his division marketing plan  and the principal strategy



  • Ensure quality compliance of trade Promotions

  • Ensure the timely execution and evaluate ROI on the activity and relate Market impact

  • Evaluate Market competition survey data

  • Provides input into Annual Sales Forecasting

  • Ensures regular vendor evaluation is carried out on suppliers

  • Ensures quality and timely promo / event reports to Principals

  • Interfacing with Customer, Principal & Sales team for Annual Trade Marketing budget

  • Provides input for Annual Sales forecasting

  • Provides input to Principal on Annual TM budgets and TM activities

  • Allocates budgets based on the activity

  • Provides direct supervision to subordinates including objective setting, performance management, and motivating, as well as training and coaching

  • Provides insights from knowledge acquired through multiple data sources to ensure forecast accuracy, ROI and devising key account plans

  • Analyze market trends to provide inputs for new agencies

  • Uses creativity in improving brand visibility and off take within all trade segments

  • Provides inputs towards the short and medium term strategic planning process for the division

  • Facilitates the achievement of short term and medium term strategic goals of the division


 


 

Skills

 



  • Bachelor Degree in Business Management / Marketing

  • Minimum of 6 years of experience in marketing /business development / team management within FMCG or relevant industry

  • Previous experience in Key Account Management, Trade Marketing or Market Analysis

  • Knowledgeable in MS Office Suite (Excel, PPT, Word)

تاريخ النشر: ١٣ أغسطس ٢٠٢٤
الناشر: Bayt
تاريخ النشر: ١٣ أغسطس ٢٠٢٤
الناشر: Bayt