OBJECTIVE
This role ensures the division's top line (sales budget) is achieved in line his division marketing plan and the principal strategy
- Ensure quality compliance of trade Promotions
- Ensure the timely execution and evaluate ROI on the activity and relate Market impact
- Evaluate Market competition survey data
- Provides input into Annual Sales Forecasting
- Ensures regular vendor evaluation is carried out on suppliers
- Ensures quality and timely promo / event reports to Principals
- Interfacing with Customer, Principal & Sales team for Annual Trade Marketing budget
- Provides input for Annual Sales forecasting
- Provides input to Principal on Annual TM budgets and TM activities
- Allocates budgets based on the activity
- Provides direct supervision to subordinates including objective setting, performance management, and motivating, as well as training and coaching
- Provides insights from knowledge acquired through multiple data sources to ensure forecast accuracy, ROI and devising key account plans
- Analyze market trends to provide inputs for new agencies
- Uses creativity in improving brand visibility and off take within all trade segments
- Provides inputs towards the short and medium term strategic planning process for the division
- Facilitates the achievement of short term and medium term strategic goals of the division
Skills
- Bachelor Degree in Business Management / Marketing
- Minimum of 6 years of experience in marketing /business development / team management within FMCG or relevant industry
- Previous experience in Key Account Management, Trade Marketing or Market Analysis
- Knowledgeable in MS Office Suite (Excel, PPT, Word)