Key Responsibilities
Content Creation:
· Photography & Videography: Shoot and produce engaging photo and video content for social media, websites, and marketing materials. Ensure high production quality that aligns with our brand’s aesthetics.
· Content Development: Create, write, and edit content across various platforms including websites, social media, emails, and product descriptions.
· Ensure all content aligns with The Blue Group's brand voice, tone, and style guidelines.
Strategy & Innovation:
- Content Strategy: Develop and execute content strategies that support marketing campaigns and promotional activities.
- Campaign Promotion: Utilize innovative ideas to effectively promote campaigns through tailored content.
Collaboration:
- Team Collaboration: Work closely with the product and marketing teams to align content with campaign objectives and brand guidelines.
- Content Planning: Maintain a content calendar and manage content production to ensure timely delivery and alignment with marketing strategies.
Research:
- Conduct thorough research on industry-related topics, current trends, and target audience preferences to produce relevant and compelling content.
- Stay updated with the latest trends in fashion and sports to ensure content remains current and engaging.
SEO Optimization:
- Implement SEO best practices to optimize content for search engines and improve organic search rankings.
- Use relevant keywords and phrases to enhance content visibility and drive traffic to the website.
Performance Tracking:
- Monitor and analyze content performance metrics to measure the effectiveness of content and make data-driven improvements.
- Provide regular reports on content performance and suggest strategies for improvement
Skills
Qualifications, Experience and Skills:
- Preferably a bachelor’s degree in marketing, Communications, Journalism, or a related field.
- Proven experience in content creation, including photography and videography.
- Familiarity with content management systems such as WordPress and Drupal.
- Proficiency in managing content across social media platforms, including Instagram, Facebook, and Twitter.
- Skilled in using video editing software such as Adobe Premiere Pro and Final Cut Pro.
- Experience with analytics tools, such as Google Analytics.
- Knowledge of SEO platforms, including SEMrush and Ahrefs, is highly desirable.
Preferred Qualification:
- Experience in the fashion or sports industry.
- Knowledge of graphic design tools and software.
- Familiarity with email marketing tools and analytics platforms