Trade Marketing - Out of Home/ HORECA

POSITION SNAPSHOT

  • Role: Trade Marketing - Out of Home/ HORECA
  • Location: Qatar
  • Function: Nestlé Professional

Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

A DAY IN THE LIFE …

  • Channel 360: Prioritize Channels and define the channel strategies & Growth drivers to win at the Point of Purchase by also developing the POS across channels.
  • Customer & Consumer: Leading the Customer & Consumer journey agenda to ensure the right value proposition has been offered
  • Commercial Process: Lead ICP within the respective category for the country, to ensure timely cross-functional input and alignment to the key Category, Brand, Channel, consumer and Customer growth opportunities and activation platforms, as outlined in the category growth drivers.
  • Tools & Enablers: Ensuring that the sales staff is equipped with the appropriate category/channel tools, training, and support to effectively exploit both new product launch and current platforms.
  • Budget Management: Have full oversight of PFME and lead all customer communication initiatives, including driving lead generation activities and in-store execution via sales team.
  • Insights: Lead, develop and accelerate 5C insights and channel management on a regional level

What Will Make You Successful…

  • +4 years of Commercial/Category experience with a full understanding of the internal processes that drive the growth agenda across Clusters/BU.
  • Ability to on strategies and utilize the most effective channels of support in order to develop category relevant strategies for the country
  • Strong Understanding and incorporating Category Strategies, Trends, Channel and Customers & consumers opportunities.
  • Ability to adapt plans based on knowledge of Consumers behaviors - Digital & Out of Home operations.
  • Commercial experience (inc revenue, profit, promo activity, pricing etc.), while being able to have a strategic thinking mindset.
  • Strategic Revenue Management experience
  • Stakeholder management
Post date: 14 August 2024
Publisher: LinkedIn
Post date: 14 August 2024
Publisher: LinkedIn