POSITION SNAPSHOT
- Role: Trade Marketing - Out of Home/ HORECA
- Location: Qatar
- Function: Nestlé Professional
Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
A DAY IN THE LIFE …
- Channel 360: Prioritize Channels and define the channel strategies & Growth drivers to win at the Point of Purchase by also developing the POS across channels.
- Customer & Consumer: Leading the Customer & Consumer journey agenda to ensure the right value proposition has been offered
- Commercial Process: Lead ICP within the respective category for the country, to ensure timely cross-functional input and alignment to the key Category, Brand, Channel, consumer and Customer growth opportunities and activation platforms, as outlined in the category growth drivers.
- Tools & Enablers: Ensuring that the sales staff is equipped with the appropriate category/channel tools, training, and support to effectively exploit both new product launch and current platforms.
- Budget Management: Have full oversight of PFME and lead all customer communication initiatives, including driving lead generation activities and in-store execution via sales team.
- Insights: Lead, develop and accelerate 5C insights and channel management on a regional level
What Will Make You Successful…
- +4 years of Commercial/Category experience with a full understanding of the internal processes that drive the growth agenda across Clusters/BU.
- Ability to on strategies and utilize the most effective channels of support in order to develop category relevant strategies for the country
- Strong Understanding and incorporating Category Strategies, Trends, Channel and Customers & consumers opportunities.
- Ability to adapt plans based on knowledge of Consumers behaviors - Digital & Out of Home operations.
- Commercial experience (inc revenue, profit, promo activity, pricing etc.), while being able to have a strategic thinking mindset.
- Strategic Revenue Management experience
- Stakeholder management