We are seeking an experienced Brand Manager (Watches) to lead and strengthen brand presence within the luxury / retail market. The role involves managing brand positioning, executing marketing strategies, and driving brand growth across online and offline channels in the GCC / Middle East market.
Key Responsibilities
- Manage overall brand positioning, identity, and brand guidelines across all platforms
- Plan and execute marketing and promotional campaigns (online & offline)
- Lead product launches, brand activations, and retail campaigns
- Ensure consistency in communication, packaging, advertising, and visual identity
- Monitor brand performance, market trends, and competitor activities
- Coordinate with sales, design, digital teams, and external agencies
- Analyze campaign performance and prepare reports and insights
- Manage brand budgets and ensure cost-effective marketing activities
- Drive brand awareness and customer engagement within the luxury watch segment
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, or related field
- Proven experience as a Brand Manager or similar role
- Experience in retail, luxury, or FMCG sectors (watches/jewelry preferred)
- Strong knowledge of the GCC / Middle East market
- Solid understanding of branding, marketing strategies, and consumer behavior
- Experience managing multi-channel marketing campaigns
Skills
- Strong brand management and brand strategy skills
- Experience in luxury, retail, watches, or FMCG branding
- Excellent understanding of consumer behavior and market dynamics
- Ability to plan and execute integrated marketing campaigns (online & offline)
- Strong knowledge of GCC / Middle East markets and cultural nuances
- Experience in product launches, brand activations, and retail marketing
- Proficiency in coordinating with sales, design, digital teams, and external agencies
- Strong analytical skills to track brand performance and campaign ROI
- Budget management and cost-effective marketing planning
- Excellent communication, presentation, and stakeholder management skills
- Creative thinking with strong attention to detail
- Ability to manage multiple projects and meet tight deadlines