We are seeking an experienced Brand Manager (Watches) to lead and strengthen brand presence within the luxury / retail market. The role involves managing brand positioning, executing marketing strategies, and driving brand growth across online and offline channels in the GCC / Middle East market.

Key Responsibilities

• Manage overall brand positioning, identity, and brand guidelines across all platforms
• Plan and execute marketing and promotional campaigns (online & offline)
• Lead product launches, brand activations, and retail campaigns
• Ensure consistency in communication, packaging, advertising, and visual identity
• Monitor brand performance, market trends, and competitor activities
• Coordinate with sales, design, digital teams, and external agencies
• Analyze campaign performance and prepare reports and insights
• Manage brand budgets and ensure cost-effective marketing activities
• Drive brand awareness and customer engagement within the luxury watch segment

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or related field
• Proven experience as a Brand Manager or similar role
• Experience in retail, luxury, or FMCG sectors (watches/jewelry preferred)
• Strong knowledge of the GCC / Middle East market
• Solid understanding of branding, marketing strategies, and consumer behavior
• Experience managing multi-channel marketing campaigns

Skills

• Strong brand management and brand strategy skills
• Experience in luxury, retail, watches, or FMCG branding
• Excellent understanding of consumer behavior and market dynamics
• Ability to plan and execute integrated marketing campaigns (online & offline)
• Strong knowledge of GCC / Middle East markets and cultural nuances
• Experience in product launches, brand activations, and retail marketing
• Proficiency in coordinating with sales, design, digital teams, and external agencies
• Strong analytical skills to track brand performance and campaign ROI
• Budget management and cost-effective marketing planning
• Excellent communication, presentation, and stakeholder management skills
• Creative thinking with strong attention to detail
• Ability to manage multiple projects and meet tight deadlines