Key Responsibilities:

Product Curation and Sourcing:

• Identify and curate handmade products from artisans and craftsmen locally, regionally, and globally.
• Establish and maintain relationships with makers to ensure a steady supply of unique and high-quality handmade items.

Store Management:

• Oversee daily operations of the physical and digital store.
• Ensure the store’s visual merchandising aligns with its avant-garde and creative mission.
• Manage inventory, pricing, and product placement to optimize sales.

Marketing and Promotion:

• Develop and execute creative marketing campaigns to promote the artisans and their stories.
• Utilize both physical and digital channels to maximize the store’s reach and engagement.
• Organize and participate in international fairs, trunk shows, pop-up events, and community engagement programs.

Community and Customer Engagement:

• Foster a strong community around the concept store, emphasizing the value and stories behind handmade products.
• Develop and manage customer loyalty programs to build a dedicated customer base.
• Handle customer inquiries, feedback, and complaints promptly and professionally.

Digital Presence:

• Maintain a robust digital presence through the store’s website and social media platforms.
• Implement e-commerce strategies to increase online sales and visibility.
• Create content that highlights the artisans, their crafts, and the unique value proposition of the store.

Event Management:

• Plan and execute product launch events and inspirational campaigns.
• Coordinate and manage events that showcase artisans' work and engage the community.
• Measure the success of events and adjust strategies accordingly.

Growth and Development:

• Develop strategic plans to grow the concept store both locally and globally.
• Monitor market trends and adjust strategies to stay ahead in the handmade product market.
• Collaborate with the Heenat Salma Farm team to align store activities with broader organizational goals.

Skills

Education and Qualification:

·      Bachelor’s degree in Business, Marketing, Retail Management, or a related field.

·      Proven experience in retail management, preferably in a concept store or a similar environment.

·      Strong understanding and appreciation of handmade products and artisan crafts.

·      Excellent organizational, communication, and interpersonal skills.

·      Creative and innovative mindset with a strong ability to think outside the box.

·      Proficiency in digital marketing and e-commerce platforms.

·      Ability to travel internationally for fairs and events