At Zulal Wellness Resort, we are seeking an experienced and results-driven Digital Marketing & E-Commerce Manager to lead our digital marketing strategy and online sales initiatives. This role is responsible for strengthening brand presence across digital channels, driving website traffic and direct bookings, optimising e-commerce performance, and delivering data-driven digital campaigns. The successful candidate will champion Zulal’s wellness and sustainability philosophy while enhancing online visibility, customer engagement, and revenue growth across local and international markets.
Key Responsibilities
- Digital Strategy & Brand Management: Develop and execute digital marketing strategies aligned with brand standards and business objectives.
- Website & E-commerce Management: Manage website content, CMS, online offers, booking journeys, and e-commerce performance to maximise direct bookings and revenue.
- Content & Social Media: Plan and manage engaging content across websites, social media, and digital channels, ensuring timely communication of promotions and resort updates.
- Digital Campaign Management: Plan, execute, and optimise paid media, organic traffic, and digital promotional campaigns across domestic and international markets.
- SEO & User Experience: Drive SEO, link building, website optimisation, and UX improvements to increase visibility, traffic, and conversions.
- CRM & Personalisation: Execute targeted CRM and personalised marketing campaigns to enhance customer engagement, loyalty, and repeat bookings.
- Analytics & Reporting: Monitor and report on digital marketing and e-commerce KPIs, campaign performance, conversion rates, and ROI.
- Revenue & Conversion Optimisation: Identify opportunities to improve online sales, optimise promotional offers, and maximise e-commerce revenue.
- Stakeholder & Agency Management: Collaborate with Sales, Marketing, Communications, IT, and external agencies to deliver integrated digital initiatives.
- Brand Governance & Coordination: Ensure brand consistency, content accuracy, and approval compliance across all digital channels while supporting wider marketing and PR activities.
Qualifications & Requirements
- Education: Bachelor’s degree in Marketing, Digital Marketing, E-commerce, or a related field preferred.
- Relevant Experience: Proven experience in digital marketing and e-commerce, ideally within hospitality, luxury resorts, wellness, or travel.
- Digital Marketing Expertise: Strong knowledge of social media management, digital advertising, SEO, content marketing, and integrated marketing communications.
- E-commerce & Analytics: Experience managing website content, online booking platforms, conversion optimisation, CRM campaigns, and digital performance analytics to drive online revenue.
- Creative & Technical Skills: Proficiency in social media platforms, graphic design tools, CMS platforms, and digital analytics, with strong communication, analytical, and project management skills.