Job Summary The Marketing & Social Media Manager is responsible for developing and implementing integrated marketing and social media strategies that strengthen brand awareness, increase customer engagement, generate leads, and support business growth. The role manages marketing campaigns, digital channels, content creation, brand positioning, and performance reporting.
Key Responsibilities Develop and execute annual marketing and social media strategies aligned with business objectives. Plan and manage digital and traditional marketing campaigns across relevant channels. Create and maintain a social media content calendar. Manage the company’s social media accounts and ensure consistent, timely publishing. Oversee the creation of engaging content, including posts, videos, graphics, advertisements, and promotional materials. Maintain consistent brand identity, tone of voice, and messaging across all channels. Monitor comments, messages, reviews, and online conversations and ensure timely responses. Plan and manage paid advertising campaigns on platforms such as Meta, Google, Linked In, Tik Tok, and others. Conduct market, competitor, customer, and industry trend analysis. Coordinate with graphic designers, photographers, content creators, agencies, influencers, and other service providers. Develop campaigns that generate qualified leads and support sales and revenue targets. Manage marketing budgets and monitor campaign expenditure. Track performance using analytics tools and prepare regular management reports. Measure campaign results against agreed KPIs and recommend improvements. Support events, partnerships, product launches, promotions, and corporate communications. Monitor brand reputation and support communication during sensitive situations. Ensure marketing content complies with company policies, brand guidelines, and applicable regulations. Stay updated on digital marketing trends, platform changes, and emerging technologies.
Qualifications and Experience Bachelor’s degree in Marketing, Communications, Business Administration, Media, or a related field. Minimum 5 years of relevant marketing and social media experience, including supervisory or managerial responsibility. Demonstrated experience in developing marketing strategies and managing integrated campaigns. Strong knowledge of social media platforms, content planning, paid advertising, and digital analytics. Experience managing marketing budgets, agencies, suppliers, and external partners. Proficiency in tools such as Meta Business Suite, Google Analytics, Google Ads, and social media management platforms. Knowledge of SEO, email marketing, CRM systems, and content-management systems is an advantage. Arabic and English proficiency is preferred. Skills and Competencies Strategic planning and commercial awareness. Leadership and team-management skills. Strong writing, editing, and communication abilities. Creativity and attention to detail. Analytical and data-driven decision-making. Campaign and project-management skills. Budget management and vendor negotiation. Ability to manage multiple priorities and meet deadlines. Customer-focused and results-oriented approach. Ability to work effectively in a fast-paced environment.