Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the hotel's image and position within the marketplace and the general public, and facilitate internal and external communications; and all hotel marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth. Ensure articulation of the hotel's desired image and position, assure consistent communication of image and position throughout the hotel, and assure communication of image and position to all constituencies, both internal and external. Coordinate media interest in the hotel and ensure regular contact with target media and appropriate response to media requests. Act as the hotel's representative with the media. To be responsible for editorial direction, design, production and distribution of all Organization publications. Coordinate the appearance of all hotel print and electronic materials such as letterhead, use of logo, brochures, etc. to be "on brand". Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and repo1i progress to the DOSM. Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance. Keep informed of developments in the fields of marketing, communications and public relations, and the specific business of the hotel and use this information to help the hotel operate with initiative and innovation. Ensure that the hotel regularly conducts relevant market research and coordinate and oversee this activity and to monitor trends. Help make sure that the hotel's philosophy, mission and vision are pertinent and practiced throughout the hotel. Oversee budgeted use of PPC/SEO/DRM and repo1t feedback to DOSM in regard to financial return.

Desired Candidate Profile