Job description

Job Summary

As a Marketing Transformation Manager within Accenture Song, you will help organizations reinvent their marketing functions to accelerate growth, improve customer experiences, and maximize marketing effectiveness. You will work with C-suite executives and senior marketing leaders to define marketing strategies, design future-ready operating models, optimize marketing investments, and leverage data, technology, AI, and customer insights to drive measurable business outcomes.

You will lead end-to-end marketing transformation programs, helping clients build agile, customer-centric, and data-driven marketing organizations that connect strategy, creativity, technology, and analytics.
 

Key Responsibilities

Marketing Strategy & Growth

• Define marketing transformation roadmaps aligned to business growth objectives.

  
  
  

• Assess client marketing capabilities and identify opportunities for performance improvement.

  
  
  

• Develop customer growth strategies based on market trends, consumer insights, and competitive analysis.

  
  
  

• Support go-to-market strategies, product launch planning, and customer acquisition initiatives.

  
  
  

Marketing Operating Model Transformation

• Design future-state marketing operating models and organizational structures.

  
  
  

• Define roles, responsibilities, governance frameworks, and ways of working.

  
  
  

• Create agile marketing teams that enable speed, innovation, and collaboration.

  
  
  

• Drive marketing process optimization and transformation initiatives.

  
  
  

Customer Experience & Personalization

• Lead customer journey mapping and experience transformation programs.

  
  
  

• Identify opportunities to improve customer engagement, loyalty, and satisfaction.

  
  
  

• Design personalization and omnichannel engagement strategies.

  
  
  

• Ensure customer-centricity is embedded across marketing operations.

  
  
  

Marketing Technology & Data

• Assess and optimize marketing technology ecosystems (Adobe, Salesforce, Marketing Cloud, CDPs, CRM, Analytics platforms, etc.).

  
  
  

• Define MarTech roadmaps and implementation business cases.

  
  
  

• Drive data-driven decision-making through analytics, attribution, measurement, and reporting frameworks.

  
  
  

• Collaborate with technology and data teams to enable advanced marketing capabilities.

  
  
  

Client & Stakeholder Management

• Build trusted relationships with senior client stakeholders.

  
  
  

• Facilitate executive workshops and strategic discussions.

  
  
  

• Lead multidisciplinary consulting teams across strategy, marketing, technology, and analytics.

  
  
  

• Develop executive presentations, business cases, and transformation recommendations.

  
  
  

Delivery Leadership

• Manage complex transformation engagements from strategy through execution.

  
  
  

• Ensure delivery quality, timeline management, budget tracking, and risk mitigation.

  
  
  

• Mentor junior consultants and contribute to capability development within Accenture Song.