Job Description
Roles & Responsibilities
Purpose
The Marketing Technology Lead will take ownership of the design, implementation, and governance of the organisation’s marketing technology ecosystem, supporting a mobile-first fintech platform.
This role is responsible for ensuring that marketing platforms are:
Accurately capturing and processing user data
Reliably integrated across systems
Secure, compliant, and governed
Operationally stable and scalable
The role acts as the technical owner of the MarTech stack, ensuring alignment between marketing, product, and technology, while maintaining strong control over data, integrations, and platform usage.
Role Accountabilities
Own the architecture, integration, and governance of the MarTech ecosystem (Segment, Mixpanel, Adjust, MoEngage/Clevertap)
Define and enforce event tracking standards and governance, ensuring consistency and accuracy across mobile applications
Oversee data flows and integrations between marketing platforms, mobile applications, and internal systems
Ensure data quality, consistency, and traceability across all marketing tools
Define onboarding processes and usage policies for marketing SaaS platforms, preventing tool sprawl and duplication
Ensure all MarTech platforms comply with:
Ø Internal security standards
Ø Data protection requirements
Ø Regulatory expectations
Establish and maintain access controls, data handling policies, and auditability of marketing data flows
Monitor and improve operational reliability of marketing data pipelines and integration
Act as a point of escalation for MarTech-related incidents and data issues
Develop and track KPIs to measure data quality, platform reliability, and marketing enablement
Provide regular updates to leadership on:
Ø Platform performance
Ø Data integrity
Ø • Risks and improvement opportunities
Key Performance Indicators (KPIs)
KPI
Description
Event Tracking Accuracy
% of critical user events correctly captured and consistent across Segment, Mixpanel, and engagement tools
Platform Reliability
Stability of data pipelines and integrations
Audit Readiness
Ability to demonstrate controlled, traceable data flows and compliance with policies
SaaS Governance Compliance
% of marketing tools aligned with onboarding, access, and governance standards
Campaign Automation Coverage
% of campaigns executed via automated journeys (MoEngage/Clevertap) vs manual execution
Experience & Qualifications
Experience
5+ years of experience in Marketing Technology, Product Analytics, or Growth Engineering
Hands-on experience with at least 2–3 of the following platforms:
Ø Segment (or similar CDP/event pipeline)
Ø Mixpanel (or Amplitude)
Ø Adjust (or AppsFlyer)
Ø MoEngage / Clevertap / Braze
Ø Event tracking design and governance
Ø Data pipelines and integrations
Ø Attribution models and marketing analytics
Experience managing SaaS platforms and vendor ecosystems
Experience working in cross-functional teams (marketing, product, engineering)
Minimum Entry Qualifications
Bachelor’s degree in information technology, computer science, or related discipline
Strong understanding of:
APIs and system integrations
Data consistency and reconciliation
Platform governance and operational processes
Experience in regulated or security-conscious environments (preferred)
Familiarity with data protection and privacy requirements (e.g., GDPR or similar)
Excellent problem-solving, communication, and stakeholder management skills