Location: Doha Company: Offload Media x All Things Rugby (ATR) Reports to: Head of Content / Creative Director
The Role Offload Media is hiring on behalf of its client, All Things Rugby (ATR), a global rugby media brand building modern, fan-first content experiences. This is a hands-on, fast-moving Producer role at the heart of the All Things Rugby Content engine.
You will run ATR shows end-to-end — from concept to execution — working with creators, editors, freelancers, on-ground crews and partners to deliver high-volume, high-impact fan content across social, digital and live moments. This is not traditional TV production. This is modern sports media: creator-led, culture-driven, platform-native and built for speed.
You’ll also play a key role in testing and implementing AI tools to streamline workflows, improve output quality, and scale production without losing soul.
If you understand sport fandom, move fast, and want to put your name on something that genuinely becomes part of rugby and fan culture — this role is for you.
What You’ll DoContent & Production Own the production of ATR shows and content formats from idea to publish Manage creators, editors, freelancers and on-ground crews Oversee shoot planning, live moments, matchday content and quick-turn edits Ensure content feels authentic, fan-first and culturally relevant Creative & Formats Help evolve and create formats that work for social, digital and community engagement Spot trends in fan content, memes, storytelling and platform behaviour Collaborate closely with design, motion and social teams AI & Workflow Innovation Actively experiment with AI tools for editing, clipping, scripting, workflow automation and publishing Help Offload and ATR build a future-ready production engine Culture & Community Understand rugby fandom deeply — the humour, emotion, tribalism and moments that matter Work at speed during live sport and key cultural moments
What We’re Looking For Proven experience producing digital, social or sports content Strong understanding of modern sports fandom (rugby preferred) Experience managing multiple contributors and fast-moving workflows Comfortable working in ambiguity and building things from scratch Curious about AI and technology as creative enablers A creative problem-solver who wants ownership and accountability
Why This Role Matters You’re not just producing content — You’re helping modernise how rugby tells its stories, how fans connect, and how culture is shaped around the game.