About the role
As the Head of Marketing, you will conceptualise and lead all Brand Marketing activities, e-commerce Marketing and In-flight Duty Free activities. You will develop a strong and close relationship with Purchasing, Retail Operations, VP & Qatar Airways Group Business Managers. You will act as one of the key advisors to the VP for overall strategic direction and business opportunities, playing a large role in the Executive Management team. You will be required to build and manage the marketing support staff and all marketing, promotional and business development activities in a manner that maximises volume, revenue and profit opportunities for Qatar Duty Free/Qatar Airways In-flight Duty Free that includes (but is not restricted to) vendor funded promotional budgets.
Key Accountabilities include, but are not limited to:
• Formulate marketing business plans for all business area assigned under (QDF and IFDF) enabling them to reach their commercial objectives.
• Undertake continuous market research and sales analyses, analysis of the competitive environment and market trends, competitor promotions and offerings, conceptualise, establish and monitor marketing strategy to increase overall exposure of the QDF brand and supplier brands to consumers to increase Market penetration, sales revenues and profitability.
• Develop and implement the business brand strategy. Further define and articulate the organisation’s brand values, image, successfully positioning the business as a clearly differentiated industry leader to consumers, suppliers and to potential and existing employees.
• Employ the full range of promotional techniques including campaigns, events, digital marketing, sponsorship and advertising, advancing QDF’s image and market profile globally, applying them in a broad range of relevant market contexts.
• Evaluate and benchmarks organisation performance from the end user point of view, analysis and interprets result disseminating findings into actionable strategies.
• Direct the activities of Brand Management, Business Development and sponsorship activities towards attainment of marketing goals and objectives with allotted budgets.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Review analysis of activations, cost, and forecast data for all areas of marketing responsibility.
• Explore options and strategies to plan activities that can win awards for QDF and QR IFDF business. Track industry trends and develop appropriate market responses handling all PR and Corporate Communications requirements of the company. Strategizing based on market trends in the retail industry, understanding customer requirements and monitoring competitor activities.
• Initiating changes to improve the business systems to ensure the airport Duty Free business and the on-board Duty Free business can compete effectively in the region and globally as well.
• Direct and assist in the operations of the In-flight Duty Free business, ensuring its commercial success with route analysis, cabin crew and customer promotions.
• Leading Digital and Creative teams to produce In-flight Duty Free e-Magazine for Qatar Airways within the stipulated time frame and in the stipulated quality.
• Work closely with the buying team and vendors in developing cross category promotions and trade agreements that enhance the brand values of the company.
About you
The successful candidate will have the following qualifications:
• High School Qualification / Vocational Qualification with Minimum 12 years of job-related experience or
• Bachelor’s Degree or Equivalent with Minimum 10 years of job-related experience
Skills and experience:
• At least 10 years’ experience in managing and executing marketing related activities, advertising agency with at least 5 years in a senior management role.
• Experience in a Multinational Advertising Agency in a Senior Account Management role/ marketing agency Professional Chartered Marketer ( CIM ).
• Must have extensive budget management experience and exposure to P&L responsibility.
• Professional Qualifications in international business or similar field.
• Understanding of broad marketing concepts
• Complete Product knowledge and the market practices of travel retail industry.
• Computer savvy and working knowledge of Design packages.
• Travel Industry or prior Retail/Brand Management an advantage.
• Fluency in English to a management presentation level.
• Able to develop/build relationships and interact effectively with partners at a senior level.
• Influencing, communication, presentation and negotiating skills, both internally and externally.
• Managerial skills - Ability to delegate work, set clear direction and manage workflow. Strong mentoring and coaching skills. Ability to train and develop subordinate's skills. Ability to foster teamwork among team members.
• Excellent exposure in B2B and B2C marketing activities.
• Demonstrated successful track record in creating and executing effective outbound marketing and advertising campaigns.
• Must also have technical knowledge in Print, Production, Web and A/V Media.
Internal Application Guidelines
Employees must submit applications through internal vacancies portal (via GEMS) only.
Please see below for all eligibility and requirements for internal applications and please note that any applications not meeting the criteria will not be processed.
• All internal candidates can only have three active applications at any point in time.
• All internal candidates must have completed a minimum 10 months in their current role in order to apply for a new role.
• All internal candidates with an active final warning letter will be automatically disqualified from the recruitment process.