Digital Marketing Specialist will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels. You will work closely with the marketing team to drive online traffic, enhance brand presence, and generate leads.

Key Responsibilities:

● Assist in the creation, execution, and optimization of digital marketing campaigns, including PPC, social media, email marketing, and SEO.

● Monitor and report on campaign performance, providing insights and recommendations for improvement.

● Conduct keyword research and analysis to identify trends and opportunities.

● Support the management of social media accounts, including content creation, scheduling, and community engagement.

● Assist with email marketing campaigns, including drafting, testing, and sending emails, and analyzing performance metrics.

● Help maintain and update the company website with fresh content and ensure SEO best practices are applied.

● Collaborate with the content team to produce high-quality marketing materials.

● Stay up-to-date with the latest digital marketing trends and tools.

Skills

Requirements:

● Bachelor’s degree in Marketing, Business, Communications, or a related field.

● Basic understanding of digital marketing principles, including SEO, PPC, social media, and email marketing.

● Familiarity with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.

● Strong analytical skills and the ability to interpret data and make data-driven decisions.

● Excellent written and verbal communication skills.

● Ability to work in a team-oriented environment and manage multiple tasks simultaneously.

● Eagerness to learn and adapt to new challenges.