The E-Commerce Manager is responsible for driving direct digital bookings, maximizing online channel conversion, and optimizing the hotel s overall online distribution footprint. Reporting directly to the Director of Revenue Management , you will bridge digital marketing execution with yield strategy. Your primary goal is to shift booking share toward direct web/mobile channels, lower acquisition costs, and optimize total online revenue across Direct Web (Brand.com), OTAs, and Metasearch platforms.

1. Direct Channel Optimization (Brand Website & Engine)

Manage and continually optimize the hotel s primary website (Brand.com) and direct booking engine to maximize Conversion Rate (CVR) and Average Order Value (AOV). Execute A/B testing, user experience (UX) enhancements, and landing page strategies aligned with current revenue tactics (e.g., packages, seasonal promotions, upsells). Audit site functionality, page load speeds, and mobile responsiveness to ensure a friction-free booking journey.

2. Revenue-Driven Digital Marketing Execution

Work with the Director of Revenue Management to allocate digital ad spend based on real-time booking pace, low-occupancy periods, and geographic target markets. Manage paid search (PPC/SEM), search engine optimization (SEO), metasearch campaigns (Google Hotel Ads, TripAdvisor, Trivago), and retargeting ads. Coordinate email marketing automation (CRM) for direct guest targeting, pre-arrival upselling, and post-stay retention campaigns.

3. OTA Merchandising & Third-Party Distribution

Audit and optimize the hotel s profile listings across major Online Travel Agencies (Expedia, Booking.com, Agoda, etc.) and Metasearch sites. Collaborate with Revenue Management to verify content accuracy, room type display, imagery, rate parity compliance, and promotional participation on OTAs. Leverage OTA merchandising tools (e.g., preferred partner status, sponsored listings, visibility boosters) intentionally during low-demand periods.

4. Analytics, Tracking & Reporting

Measure and report monthly digital performance, return on ad spend (ROAS), acquisition cost per booking, web traffic, and channel share metrics using Google Analytics 4 (GA4) and revenue systems. Track shift in booking channel distribution (Direct vs. OTA share) to monitor cost-of-acquisition savings. Present actionable insights during weekly strategy/commercial meetings with Revenue Management and Sales/Marketing teams

Desired Candidate Profile

Education: Bachelor s degree in Hospitality Management, E-Commerce, Digital Marketing, Business Administration, or related field.

Experience: 3+ years of experience in hospitality e-commerce, digital marketing, or online distribution.

Tech Proficiency: Web analytics platforms (Google Analytics 4, Tag Manager). Central Reservation Systems (CRS), Property Management Systems (PMS), and Channel Managers. Meta-search platforms and Google Ads dashboard management. Content Management Systems (CMS) and OTA extranets (Expedia Partner Central, Booking.com Partner Hub).