Serve as the central SME for channel strategy and execution excellence; while local teams maintain primary market

ownership, this role provides the specialized expertise, standardized playbooks, and strategic "second opinion" to ensure

regional consistency.

• Design and execute Go-To-Market (GTM) playbooks for product launches and commercial campaigns across Qatar, Oman,

Tunisia, Maldives and future markets — tailoring strategy to each market's unique channel mix and competitive dynamics.

• Conduct ongoing channel performance gap analysis — diagnosing underperformance in physical distribution (agent

networks, retail points) and proposing data-backed corrective actions.

• Define and monitor partner telecom’s channel KPIs including agent productivity, digital acquisition cost, conversion rates,

and distribution partner revenue contribution — producing regular performance reports for the stakeholders

• Develop and maintain a competitive intelligence framework — tracking competitor pricing, channel strategies, and

promotional activity across all OFTI markets and publishing regular briefings to inform commercial decisions.

• Act as the primary liaison between the OFTI Commercial team and local country commercial teams, ensuring OFTI strategy

is correctly contextualized, resourced, and executed at market level.

Profile Code

Role Title Manager, Channel & Market

Execution (Consultant) Reporting to Head of Commercial, OFTI

Division OFTI Department /

Section Commercial

A. PROFILE

B. Context

C. ROLE ACCOUNTABILITIES

Internal

Role Profile

• Manage and optimize distribution partner relationships — benchmarking agent commission structures, onboarding

processes, and exclusivity arrangements against market standards across all three geographies.

• Produce regular Market Health Reports, aggregating channel and commercial performance data across all markets and

delivering clear, prioritized recommendations for OFTI-level intervention.

• Design and implement data-driven frameworks to track the performance of on-ground activities—prioritizing "Quality of

Sales" and conversion efficiency KPIs to ensure all commercial interventions deliver high-value, transacting customers.

Desired Candidate Profile

Experience

• Experience: 5–8 years in GTM strategy, channel

management, or business development within Fintech,

Telecoms, or consumer financial services — preferably

with MENA market exposure.

• Channel Expertise: Demonstrated experience managing

both physical distribution networks (agent and retail

channels) and digital acquisition funnels simultaneously,

with a results-oriented approach to channel optimization.

Minimum Entry Qualifications

• Education: Bachelor's degree in Business, Marketing,

Economics, or a related discipline. MBA or equivalent

postgraduate qualification is a strong plus.

• Commercial Acumen: Proven ability to build and manage

external commercial partnerships — agents, distribution

partners, and B2B relationships — across geographically

diverse and culturally varied markets.