Job Purpose To develop, manage and execute marketing strategy, plan, policies, procedures, and frameworks and ensure optimal delivery across its related functions; events, marketing, branding and web
Key Result Areas:Develop, manage, and deliver HBKU marketing strategy in line with the HBKU communications strategy and the overall University’s strategy Manage and oversee the HBKU marketing functions including corporate marketing, enrolment marketing, business marketing, branding, events, and web development Develop department’s related guidelines, procedures, and frameworks Develop marketing annual business plan and budget and monitor and approve expenditures Provide marketing support for all HBKU entities including campaign design and development, guidance on events and conferences Develop and maintain HBKU branding strategy, brand identity and corporate messaging Provide guidance to articulate the key objectives, key messages and expected outcomes for marketing, events, and web projects Conceptualize, plan, and execute all marketing projects/initiatives in line with the communication strategy of HBKU, and ensuring compliance with agreed timelines and budget Develop, plan, and implement advertising campaigns to publicize and promote the university strategic activities and events, and establish methods for increasing participation Oversee the final approval on content for all marketing related projects and ensure that all publications are executed appropriately in line with HBKU messaging Develop and maintain HBKU’s e-channels (university website, e-marketing platform, etc.) Minimum Knowledge, Skills & Experience Bachelor’s degree in marketing, or Communications major or related field & 8-10 years of relevant full-time work experience in marketing or a related field at similar higher education institutes, 3 of which at a supervisory level Good understanding of marketing communication, branding, advertising strategies, plans and frameworks Good conceptual & strategic thinking with ability to articulate and share vision and mission by inspiring others Experienced in dealing with creative agencies Excellent communication and interpersonal skills, with the ability to logically and persuasively outline and present thoughts, ideas, and specifications through oral and written communications Fluent in Arabic and English; Excellent writing skills with the ability to draft and edit a variety of written reports and communications and to articulate ideas clearly and concisely Proficiency in MS Office applications