· Marketing and Communications officers are responsible for implementing the communication and marketing activities across different platforms (digital, print).
- Create content and design of marketing materials i.e. brochures, leaflets, newsletter.
- Develop social media content (interactive and posts) for diff erent subsidiaries and employ these platforms successfully.
- Plan advertising and promotional campaigns for products / services on a variety of media (social, print etc.).
- Organizing and attending marketing activities or events to raise brand awareness.
- Support subsidiaries with their marketing and public relations requirements.
- Provide necessary PR support for the Company and its subsidiaries.
- Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence.
- Understand the Company brand identity and protect it from misuse.
- Build strong relations with suppliers, agencies, PR professionals and media.
- Follow up on disclosure requirements for listed companies.
- Establish strong relations with departments heads / GMs to gather develop content for marketing material i.e. brochures, leaflets, newsletter.
- Come up with new ideas to enhance performance / create awareness of certain products / service.
- Dealing with enquiries from the public, the press, and related organisations.
- Strong follow-up with all parties.
- Writing briefs for agencies.
- Build strong media relations to ensure publishing of press releases, editorials and arrange interviews with executive management.
- Organising promotional events such as press conferences, open days, exhibitions, tours and visits efficiently and in timely manner.
- Produce media coverage reports and analysis.
- Content development, designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites and promotional videos.
- High knowledge of the various digital platforms to manage the Company digital presence.
- Continuous update of all print materials and digital platforms.
- Ongoing update of the website content through the CMS.
- Develop brand identity for new products / or companies.
- Plan and supervise photoshoot
Skills
- Enthusiastic with strong marketing skills and ability to implement new and innovative marketing strategies
- Proficient communication skills and ability to negotiate with the clients and the advertising agencies
- Must be aware of the market trends, competitors in the market and future threats
- Ability to work on WordPress and other CMS
- Must be proactive and willing to learn
- Strong computer skills (Newsletters, PowerPoint, PDF).
- Basic graphic design knowledge
- Animation and video editing capabilities