OBJECTIVES
This role individually contributes at an expert level by supervising individual contributors towards ensuring his/ her unit/ division short term marketing plans are aligned with the principal strategy and works rigorously on execution of the same on timely manner,
- Responsible for the Listing of promos
- Allocation; monitoring and evaluation of trade Promotions
- Responsible for Ordering of the Point Of Sale Materials
- Carries out Market competition survey
- Provides input into sales Forecasting
- Carries out timely market visits to check execution
- Provides Timely promo / event reports to Principals
- The knowledge gained from the analysis provides insights towards making short to medium term operational decisions of functional unit.
o Marketing spends
o Investment plan by customers
- Typically, provides direct supervision to professionals or senior professionals which include objective setting, as well as training and coaching
- Manages performance, taking corrective action, where required, on poor performers in line with policy
- Identifies needs and improvement opportunity
- Provides recommendation of innovative solutions to next level in order to facilitate change or improvement at a process level, such as
o Consumer promotions
o Promo packaging
Skills
- Minimum a University Degree
- 3 years of experience in marketing and sales management.
- 3 years of background on FMCG business with a distributor
- Budgeting
- Forecasting
- Good communication skills
- Intermediate to advance Excel Skills
- Good PowerPoint knowledge and application
- Detailed oriented and highly organized