Job Summary

They are responsible for building and maintaining positive relationships with media contacts, stakeholders, and the public through strategic communication initiatives. Additionally, PR and Communications Managers oversee the creation and dissemination of press releases, media pitches, and other communications materials to generate positive media coverage and increase brand visibility. They play a crucial role in managing crisis communication efforts, handling media inquiries, and ensuring consistent messaging across all communication channels.

Job Responsibilities

Develop and implement strategic public relations and communication plans to enhance the organization's reputation and promote its brand image.

Cultivate and maintain positive relationships with media contacts, journalists, bloggers, and influencers to secure favorable media coverage and increase brand visibility.

Write and distribute press releases, media advisories, and other communications materials to announce Company news, events, and initiatives.

Serve as the organization's spokesperson and handle media inquiries, interviews, and press conferences to ensure accurate and positive media representation.

Monitor media coverage and social media channels to track public sentiment, identify emerging issues or trends, and proactively address potential PR challenges.

Develop and maintain a crisis communication plan to effectively manage and mitigate reputational risks during emergencies or sensitive situations.

Coordinate and manage PR events, including press briefings, product launches, and media tours, to generate media interest and coverage.

Collaborate with internal stakeholders, including marketing, sales, and executive leadership, to align PR efforts with overall business goals and objectives.

Measure and analyze PR performance metrics, such as media mentions, sentiment analysis, and reach, to evaluate the effectiveness of PR campaigns and inform future strategies.

Stay informed about industry trends, best practices, and emerging technologies in PR and communications to continuously innovate and improve PR initiatives.

Skills

• In-depth understanding of public relations principles, media relations, and communication strategies to develop effective PR campaigns.
• Strong writing and editing skills to craft compelling press releases, media pitches, and communications materials that resonate with target audiences.
• Proficiency in media monitoring tools and social media platforms to track media coverage, sentiment, and engagement metrics.
• Excellent interpersonal and relationship-building skills to cultivate positive relationships with media contacts, stakeholders, and internal teams.
• Crisis management skills to handle sensitive issues or negative publicity effectively and maintain a positive brand image.
• ERP knowledge preferably SAP functional skills are a requirement to be successful in this role.