Job description

Job Summary

The Senior Public Relations Manager is responsible to lead and manage the organization's public relations efforts, ensuring effective communication with the media, stakeholders, and the public. This role involves developing and implementing strategic PR initiatives to enhance the organization's reputation, promote its brand, and manage public perception. Additionally, the Senior PR Manager oversees the creation of press releases, media kits, and other communication materials, as well as coordinating media relations activities, such as interviews and press conferences. They play a crucial role in crisis management, reputation management, and maintaining positive relationships with key stakeholders.

Design programs to create and maintain a positive image of the corporation to the external publics.

Manage the dissemination of information with targeted publics through appropriate channels in line with the organization’s mission and vision.

Protect, maintain, and enhance the organization’s reputation amongst government stakeholders and influencers by providing a regular interface and communicator for the organization with various government personnel.

Manage and coordinate research into stakeholder's perceptions and image of the organization, to achieve positive reputation for the organization.

Manage the day-to-day activities of the team and directly supervise the work to ensure alignment in the organization strategic objectives.

Advise on communications implications for the organization’s plans and actions to ensure government opinion and other factors which could affect the organization are taken into account.

Draft speeches and arrange interviews for an organization’s top executives.

Ensure that all published/distributed organization materials are all formatting, aesthetics and content are in line with Company standards and expectations

Continually evaluate the public relations strategy.

Work closely with the marketing department for content planning and dissemination.

Ensure documents and marketing materials are current, accurate and properly reflect the brand and desired messaging.

Provide clients with information about new promotional opportunities and current PR campaigns progress.

Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts.

Respond to requests for information from the media or designate an appropriate spokesperson or information source.

Prepare, manage and monitor the department’s budgets.

Profound knowledge of public relations principles, media relations strategies, and communication techniques to devise effective PR campaigns.

Exceptional leadership and team management skills to guide PR teams, delegate tasks, and ensure successful campaign execution.

Excellent written and verbal communication abilities to craft compelling press releases, speeches, and other PR materials.

Strong interpersonal skills to build and maintain positive relationships with media contacts, stakeholders, and the public.

Crisis management expertise to handle PR challenges swiftly and effectively, maintaining the organization's reputation.

ERP knowledge preferably SAP functional skills are a requirement to be successful in this role.

Minimum 8 years working experience, 5 years in a relevant supervisory position, 2 years GCC experience is a plus