Regional Sales Manager - Retail and Ecommerce

ALI BIN ALI - Qatar - Doha

OBJECTIVE

The main objective of this role ensures the Division’s Top Line Sales are achieved in addition to maximizing B2B sales within both Retail and Professional Channels per Brand and per Country within the Beauty Division. Reaching monthly, bi-annual and annual sales budgets and door targets and achievement of your KPI’s and the Divisional Financial Objectives.



DESIGNATED COUNTRIES

  • :State of Qata
  • rState of Kuwai
  • tKingdom of Bahrai
  • nUnited Arab Emirate
  • sKingdom of Saudi Arabi
  • aSultanate of Oma


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DESIGNATED CHANNEL

  • S:Luxury Department Stores and Beauty Retaile
  • rsPremium Bricks & Mortar Stores, Retail Boutiques and Niche Retaile
  • rsTravel Retail, Duty Free and In-Flight Sal
  • esHospitals and Hospital Gift Sho
  • psPilates, Yoga Studios and Fitness Centr
  • esBaby, Children’s and Maternity Retaile


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KEY RESPONSIBILITI

  • ES:Generation of high sales leads for the Sales Division of the busin
  • essPenetrate distribution channels required for each brand, considering brands’ USPs, commercial policy, pricing policy and competit
  • ionMaximize sales for each brand in your designated channels and achievement of overall Brand Targets each mo
  • nthSet Sales Strategy per category/per Brand for your respective Channels in-line with HOD directi
  • vesTargeted Business Development for Accounts, which will involve but not limited to continued Cold Calling and Field Based Visitations of both Individual and Corporate Groups in Strategic Locati
  • onsResponsible for heading up expansion into new markets within your designated channels as well as continued expansion among existing clie
  • ntsCreating, negotiating and closing commercial agreeme
  • ntsAccount Management for existing Chann
  • elsIdentifying opportunities for upselling and link-selling within existing customer b
  • aseOpening new doors whilst Identifying revenue increasing opportunities whilst achieving Monthly Door Targ
  • etsDaily market visits to ensure brands are well represen
  • tedVisit key accounts regularly to build and maintain strong relationsh
  • ipsArrange visits to potential business clients, establishing new relationships and maximizing turnovers within existing clie
  • ntsConducting presentations to potential business clients and conducting short-term Training when requi
  • redEnsure implementation of products merchandising guidelines in your respective channels, collaborate with Marketing Department on implementation and execution of such standa
  • rdsImplementing sales promotions and special sales offers/campaigns whenever required to drive sales and turn around sto
  • cksDevelop sales strategies for each brand to improve market share in all product lines and collaborate with Marketing Manager and Division Manager whenever requi
  • redInterpret short-and long-term effects on sales strategies in operating pro
  • fitFacilitates the achievement of short term and medium-term strategic goals of the divis
  • ionPossess detailed knowledge of each brand: positioning, commercial policy, annual sales commitments, ingredients of the products, benefits, knowledge of retail products, and general knowledge of professional products and treatment procedur
  • es.Recruitment and hiring of Sales Executives, Promotors and BA’s. (if and when applicab
  • le)Day to day management of team; Sales Executives and Promoters/BA’s (if applicab
  • le)Drive Team Performance whilst achieving personal Sales and Door Targ
  • etsMaximizing Sales and Profitabil
  • ityStock Management and Ordering at Retail Le
  • velStock Management and Supplier Ord
  • ersAddressing client and team iss
  • uesMonitor Client Collecti
  • onsEnsure timely payments from all clients under your respective chan
  • nelMonitoring and Restricting dispatch of goods for bad debt
  • orsResponsible for debt recovery and provides support to accounting team for reconciliati
  • onsResolving any collection issues on behalf of the Sales Division, whilst retaining good relationships with clie
  • ntsProvides insights from knowledge acquired through multiple data sources such as Essbase, EPOS, Market reports (AC Nielson) to ensure forecast accuracy, ROI and devising key account plans and distributi
  • on.Conducting research on competition, its pricing and distribution channels, marketing strategy, market success/market share and share/exchange research data with Marketing Team for compiling a Research Rep
  • ortIdentify Product demands in the market and report to
  • HODResearch on potential distribution channels for each brand in the mar
  • ketWork with Marketing Team to deliver improvements in brand engagement across various do
  • orsLiaises with the Marketing team to ensure trade marketing plans and budgets are adhered
  • toWork with Marketing on animation plans for key accou
  • ntsGiving feedback on success of sales promotions and activit
  • iesResponsible for securing merchandising opportunities with each client and implementing them in line with brand standa
  • rdsUses creativity in improving brand visibility and off take within all trade segme
  • ntsParticipating in brand presentations and demonstrations at beauty exhibitions and media eve
  • ntsOrganizing and participating in new brand launches, masterclasses, and consumer eve
  • ntsDevelop ideas for new revenue generation opportunities within the Retail segm
  • entMonitor performance of each brand: market awareness, product knowledge by sales staff within your channels, sales figures, ROI and taking actions on suggesting required steps for improveme
  • ntsIdentify training and marketing needs for individual accou
  • ntsMonitor your own performance to ensure sales targets, door targets, qualitative and quantitative targets are achie
  • vedDesign incentive scheme for your respective channels’ person
  • nelMonitor market trends and identifying gaps in the market in terms of brands, products, concep
  • ts.Analyze market trends to provide inputs for new agency evaluatio
  • ns.Liaise with Logistics (Warehouse) Department to ensure invoicing, clearing and Orders are delivered in timely mann
  • er.Define product assortment for key accounts per d
  • oorAddress stock listing, availability, visibility and expiry issues within prescribed guidelines for both Clients and Suppli
  • ersResponsible for stock rotat
  • ionInterfacing with both Clients and Suppliers for annual budgeting and sales forecast
  • ingWeekly Reports – Planned and Executed Visits, Sales per Client, Sales per Brand, New Door Openings and Actual achievements verse Targets in relation to your monthly KPI’s and Minimum Targets for New Doors and Minimum Sa
  • lesMonthly Report - Door Summary, Brand Sales, Client Sales, Sell-In Projecti
  • onsProspective Client Reach, Prospective Clients, Client Acquisition Rates, Existing Client Engagement, Upsell/Cross-Sell Rates, Net Promoter Score (NSP), System Touch Points, FOC Breakdown (%), Return Rate, Market Expansion, Strategic Positioning, Short-Expiry Stocks Liquidation, Stock Management, Stock Management and Ordering, SKU Rev
  • iewConsignment Stock Count Report for brands on consignment with B2B clie
  • ntsBi-Annual Reports – Business plan per channel and per brand, sales promotions/offers/campaigns, events. Work in collaboration with Marketing Team whenever requi
  • redWorks in a fast paced broadly predictable sales environment, drawing on available financial and marketing intelligence, with predefined medium term goals and brand strateg
  • iesWorks in a broadly predictable customer environment and takes decisions within set guidelines for resolving iss


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Post date: 29 September 2024
Publisher: LinkedIn
Post date: 29 September 2024
Publisher: LinkedIn