Senior Executive – Integrated Planning

Job Description

UM Vision

UM is a global media agency committed to empowering brands to their full potential of growth through the power of patterns by opening a brand’s aperture and rejecting black-and-white marketing decisions.

Ranked as the #1 global agency network by Forrester for our current offerings and future strategy, we are also the number one media agency group in the region for the 7th consecutive year as per RECMA’s most recent report and were named the #2 agency globally in 2021. Our client roster includes global clients including Emirates, STC, Dyson, Aramco, Boeing, Nespresso, Kenvue, McDonald's, Mattel, Sony, Diriyah, New Balance, Talabat and Al Habtoor Motors.

Our most prized accolade is that of our team whereby they voted us as a “Great Place to Work” in 2022 and 2023. This is a recognition we aim to keep upholding by putting our people at the centre of our business and continuously fostering an environment built on meritocracy, a sense of belonging, and community spirit to encourage work-life integration.

People

The Senior Executive – Integrated Planning will be responsible for the quality of the digital product for their allocated clients and team, including the development of media objectives & KPIs, and developing technical skills that increase performance and optimization. Proactively offer digital solutions and best practices. The Senior Executive – Integrated Planning is responsible for overall client satisfaction, managing and liaising with all internal stakeholders to ensure that deliverables are driving product excellence.

Responsibilities

Product, Planning, and Pitching

• Deep knowledge and skillset across all areas of digital (display, video, social and mobile, RTB, programmatic, social, and content).

• Deep knowledge of technical digital systems and research tools, especially programmatic and performance technologies, and how to use these in innovative ways for client briefs.

• Minimum of 2 years experience in performance: campaign set-up, optimization, monitoring, and reporting.

• Responsible for overall digital planning and performance optimization.

• Works with the client servicing and planning team to drive communications planning and new thinking methods in line with digital offerings.

• Full control of the digital execution and optimization deliverables.

• Provides direction regarding competitive reporting and media planning and is responsible for preparation, format, interpretation, and presentation to Clients.

• Maintains strong relationships with internal stakeholders.

• Promote an open working environment where opinions, views, and ideas can be shared.

• Ensure best practices with other teams in the agency.

• Contributes to innovation and idea generation when needed.

• Acts as a knowledge hub for team members and is at the forefront of emerging technologies and digital trends.

• Has an understanding of the integrated media mix and market.

• Strong communication skills to liaise with multi-stakeholders.

• Proficient campaign management skills to ensure correct digital deliverables.