KEY RESULTS/ACCOUNTABILITIES EXPECTED FROM THE ROLE:
- Coordinating all public relations activities for the company internally and externally.
- Developing a PR communications plan including strategy, goals, budget, and tactics.
- Developing a media relations strategy, seeking high-level placements in print, broadcast, and online media.
- Direct social media team to engage audiences across traditional and new media.
- Leverage existing media relationships and cultivate new contacts within business and industry media.
- Manage media inquiries and interview requests.
- Media Relations is a MUST.
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