Key Responsibilities

• Plan, create, coordinate, and publish engaging content across social media platforms.
• Develop content calendars aligned with the healthcare facility s marketing and communication objectives.
• Create engaging posts, captions, stories, reels, videos, and other digital content.
• Coordinate with doctors, healthcare professionals, and internal teams to gather content and campaign information.
• Develop healthcare-related content that is informative, engaging, and suitable for the target audience.
• Manage day-to-day social media activities and ensure consistent posting schedules.
• Monitor social media trends, audience behavior, and relevant healthcare content trends.
• Respond to comments, messages, and inquiries professionally and promptly.
• Coordinate with graphic designers, photographers, videographers, and external content partners when required.
• Maintain consistent brand tone, visual identity, and communication standards across platforms.
• Track social media performance and prepare regular reports on reach, engagement, followers, and campaign performance.
• Identify opportunities to improve engagement and increase the healthcare facility s online visibility.
• Support promotional campaigns, healthcare awareness initiatives, events, and special activities.
• Ensure all healthcare-related content is professionally presented and follows appropriate confidentiality and communication standards.

Requirements

• Proven experience in social media management, content creation, digital marketing, or a similar role.
• Experience in the healthcare / medical sector is preferred.
• Strong content writing and copywriting skills.
• Hands-on experience managing platforms such as Instagram, Facebook, TikTok, LinkedIn, and other relevant channels.
• Ability to create engaging reels, stories, short-form videos, and social media graphics.
• Good understanding of social media algorithms, trends, engagement strategies, and analytics.
• Knowledge of content creation and editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms is an advantage.
• Strong communication, coordination, and organizational skills.
• Creative mindset with excellent attention to detail.
• Ability to manage multiple campaigns and deadlines effectively.
• Fluency in both Arabic and English is mandatory.
• Candidates with Qatar healthcare or GCC experience will be preferred.

Desired Candidate Profile