The Senior Marketing Specialist is responsible for conceptualizing, producing and enforcing the visual identity and market visibility of the assigned Fashion brands. He/She is responsible for marketing activities (research, planning ,budgeting, validating, coordination and executing) for all assigned brands.
Tasks and Responsibilities:
- Works in a fast paced broadly predictable sales environment, drawing on available financial and marketing intelligence, with predefined short- and medium-term goals and brand strategies.
- Works within broadly defined guidelines and some variable conditions to meet the set goals and tasks of the marketing department.
- Reports complex issues (deviation from vaguely defined norms) to the Marketing Manager for quick action and swift resolution.
- Assist marketing manager in managing integrated marketing campaigns across offline and online tactics
- Provide recommendations for future strategic initiatives through competitive and financial analysis
- Conduct market research to find answers about consumer requirements & competitions
- Translate complex data and analytical models into insights that can be used to develop marketing strategies
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas content development for Digital content, advertising & events planning, etc.)
- Plan and execute initiatives to reach the target audience through appropriate channels (Digital social media plan, advertising campaign, e-mailers )
- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities
- Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant to each brand
- Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions
- Implementing the digital marketing plan based on the Digital strategy of the Division
- Creating visual concepts with designers for promotional content
- Coordinate with principles for Content
- Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
- Write, proofread, and edit creative and technical content across different mediums
- Work with external agencies and for events and other activations
Skills
- Bachelor's degree in Media/ Marketing/ Advertising or any related field. MBA is a plus.
- Professional qualifications such as CIM (chartered institute of marketing) or marketing related professional qualifications from a well-recognized awarding body is a must.
- Experience of 4 - 6 years with multi brand management and/or marketing of several reputed brands.
- Good knowledge of utilizing the financial aspects efficiently.
- Fluent in English and Arabic.
- Well-presented and able to communicate effectively at all levels in the organization.
- Proficient in MS Office.