The Sales Supervisor (Traditional Trade) reporting to the Traditional Trade Manager, you will be responsible for supervising and leading the traditional trade sales team, overseeing the distribution of FMCG products in traditional retail channels, achieving sales targets, and nurturing strong relationships with traditional trade partners. Your role involves coaching and motivating the sales team to optimize sales and market share while upholding the brand's image and delivering exceptional value to traditional trade customers. 

Team Leadership:

• Supervise and lead the traditional trade sales team, including recruitment, training, and performance management.

• Foster a collaborative and motivated team environment to achieve sales and customer service goals.

Traditional Trade Account Management:

• Develop and maintain relationships with traditional trade partners, including distributors, wholesalers, and small retailers.

• Understand and address their unique needs, challenges, and requirements.

Sales Strategy Implementation:

• Assist in implementing sales strategies and objectives set by the Traditional Trade Manager.

• Monitor and ensure compliance with sales targets, KPIs, and account management plans.

Sales Performance:

• Monitor and analyze sales performance in traditional trade channels, including product performance, sales trends, and market dynamics.

• Take proactive measures to achieve or exceed sales targets and maximize revenue.

Market Analysis and Competitive Intelligence:

• Stay informed about market trends, competitor activities, and emerging opportunities in traditional trade channels.

• Utilize market insights to adapt sales strategies and gain a competitive edge.

Pricing and Promotion Strategies:

• Collaborate with pricing and marketing teams to develop traditional trade-specific pricing and promotional strategies.

• Communicate pricing changes and promotional details to the sales team and trade partners.

Inventory Management:

• Work closely with inventory and logistics teams to ensure optimal product availability and inventory turnover in traditional trade channels.

• Implement inventory control measures to minimize stockouts and excess inventory.

Reporting and Documentation:

• Maintain accurate records of sales transactions, account interactions, and market intelligence.

• Prepare sales reports, including account-specific analyses and recommendations for review with the Traditional Trade Manager.

Training and Development:

• Provide ongoing training and coaching to sales team members to enhance their product knowledge, selling skills, and customer relationship management.

• Identify areas for improvement and implement training programs accordingly.

Compliance and Safety:

• Ensure compliance with safety and health regulations in traditional trade activities.

• Maintain a safe and organized work environment, adhering to safety protocols.

Skills

• Bachelor's degree in business, marketing, or a related field (Master's degree or relevant certifications are a plus).

• Proven experience in traditional trade sales, account management, or related roles within the FMCG industry.

• Strong leadership and team management skills.

• Excellent communication, interpersonal, and negotiation skills.

• Proficiency in account management and sales reporting tools.

• Ability to analyze sales data and make data-driven decisions.