• Create high-quality, visual, and video content for multiple platforms, including blogs, social media, websites, and email marketing.
• Generate innovative ideas to craft engaging and audience-centric content.
• Develop content that align with the company’s branding and marketing goals.
• Monitor engagement metrics and adjust strategies to enhance performance.
• Optimize written and multimedia content for search engines using relevant keywords and SEO best practices.
• Track and analyze content performance using analytics tools, providing insights to improve future campaigns.
• Work closely with the marketing, design, and product teams to ensure consistent messaging.
• Coordinate with external partners such as graphic designers, videographers, and influencers.
• Stay updated on the latest trends in digital marketing, social media, and content creation tools.
• Identify and implement opportunities for innovative content strategies.
• Proofread and edit content to ensure accuracy, consistency, and alignment with brand guidelines.
• Maintain a content calendar to ensure timely publication.
• Conceptualize and create engaging photo and video content
• Handle professional photo shoots for various clients and industries
• Create and edit video content including social media reels and promotional videos
• Develop storyboards and shot lists for video productions
• Manage multiple projects simultaneously while meeting deadlines
• Operate professional photography and videography equipment
• Execute post-production editing of photos and videos
• Color grading and audio mixing
• Maintain and manage equipment
• Keep up with latest content creation trends and techniques
• Collaborate with the social media team to align content with strategy
• Meet with clients to understand their vision and requirements
• Manage content calendar and delivery schedules
• Ensure all deliverables meet brand guidelines and quality standards
• Archive and organize content libraries

Skills

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in content creation, copywriting, or a related role.
• Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, or Final Cut Pro).
• Familiarity with CMS platforms like WordPress.
• Knowledge of SEO tools and social media analytics platforms.
• Strong storytelling skills.
• Attention to detail and an eye for design.
• Ability to manage multiple projects and meet deadlines.
• Creative problem-solving and innovation.
• Experience with photography, videography, and basic graphic design is a plus.
• Bachelor's degree in Photography, Film Production, Digital Media, or related field
• Additional certifications in relevant software or techniques are a plus
• Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
• Understanding of lighting techniques and composition
• Knowledge of current social media platforms and content specifications
• Experience with professional camera equipment and accessories
• Minimum 3 years of experience in content creation
• Portfolio demonstrating photography and videography skills
• Track record of successful project delivery
• Experience in social media content creation
• Strong creative and conceptual abilities
• Excellent eye for detail and composition
• Strong time management and organizational skills
• Ability to work independently and as part of a team
• Good communication skills in English (Arabic is a plus)