• Develop and implement tailored social media strategies for various platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
• Align strategies with overall marketing objectives and brand voice.
• Manage the content calendar, ensuring consistent posting schedules and alignment with promotional campaigns.
• Collaborate with content creators, graphic designers, and photographers to produce high-quality posts, stories, reels, and other formats.
• Actively engage with followers, responding to comments, messages, and mentions in a timely and professional manner.
• Foster a positive community and build meaningful connections with the audience.
• Monitor and analyze social media performance metrics, including engagement rates, follower growth, and ROI.
• Prepare regular reports with insights and recommendations for optimization.
• Plan, execute, and monitor paid social media campaigns to boost reach, engagement, and conversions.
• Optimize ad performance through A/B testing and audience targeting.
• Stay updated on the latest trends, tools, and best practices in social media marketing.
• Propose innovative ideas to keep the brand (or clients) ahead of the curve.
• Coordinate with other departments, such as marketing, PR, and customer support, to align social media activities with broader business objectives.
• Work closely with clients (if applicable) to ensure expectations are met.

Skills

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience managing social media accounts, either in-house or for an agency.
• Portfolio or case studies demonstrating successful social media campaigns.
• Deep knowledge of major social media platforms and their best practices.
• Familiarity with tools like Hootsuite, Buffer, Sprout Social, or similar.
• Proficiency in social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).
• Basic graphic design and video editing skills (Adobe Photoshop, Canva, etc.).
• Strong analytical skills with experience using tools like Google Analytics and platform insights.
• Excellent communication and interpersonal skills.
• Creative mindset with a data-driven approach to decision-making.
• Strong organizational skills and the ability to manage multiple accounts or campaigns simultaneously.