OBJECTIVE

This role is responsible for ensuring execution of business and exploration of opportunity in line with the Principal strategies as to product categories and that the business is ahead of the competitors' activities to achieve short and medium term department objectives.

• Works in a fast-paced broadly predictable sales environment, drawing on available marketing intelligence with predefined short and medium term goals and brand strategies.


• Works in a broadly predictable health and beauty customer environment.


• The role works within an evolving demographic and urban environment.


• Interfacing with customer first/second line management levels for in-market executions.


• Negotiate with customers on the allocated marketing spend


• Address stock listing, availability, visibility and expiry issues within prescribed guidelines


• Liaise with the Logistics function to delivery of stock


• Responsible for debt recovery and provides support to accounting team reconciliations


• Customer Business Development (CBD) - understanding business needs on an end to end process.


• Setting targets - set individual targets for the entire team and cascade overall objectives and the way forward.


• Sales Team - ensure individual report is received and reviewed while visiting the trade as per journey cycle


• Coaching - provides team coaching to achieve short and medium term goals


• Develop sales - train team on sales development and get feedback on regular basis to ensure team is on track and up-to-date with necessary skills


• Performance review - conduct regular team performance review based on achieved objectives and provide coaching to improve weak areas.


• Return on Investment (ROI) / Score card - analyze sales whether the results yield return on investment. Use score card for checklist provided by principal to ensure every task as per guideline is executed.


• Analyze pricing strategy and understand the marketing standard guidelines, i.e., discount.


• Shop-in-a-shop - creating business within a business.


• Category solutions - inducing and influencing potential market


• Trade in-Trade up - negotiate pricing for space rentals and review status.


• Fund management - work closely with team leader to ensure that there is available fund and execution of the brand is implemented as to target and guidelines.


• Planning - plan various product brand launches and coordination


• Organizing - organize business meeting with key customers for complex issues related to marketing, brand execution and product launches


• Negotiation - negotiate marketing space allocation with customer per plan, category, brand and space to maximize spacing and product visibility


• Team management - ensure individual team member in-market execution is aligned with the Principal guidelines


• Shopper Based Design (SBD) - ensure that all products are displayed based on Principal's SBD


• Stock Availability - ensuring stocks are available 24/7 to maintain credibility and high level of customer commitment.


• Meeting initiatives with customers toward short and medium term on pricing, negotiation, discounts.

Skills

• Analytical skill


• FMCG industry experience 4-5 years of.


• Bachelor Degree in Business Management / Marketing


• Knowledgeable in MS Office Suite (Excel, PPT, Word)