Job Purpose:

Supporting the brand , this associate-level position focuses on executing trade and brand marketing initiatives across all UAE stores. The role involves coordinating promotional campaigns, ensuring brand consistency, and driving customer engagement through in-store activations and local marketing strategies. This position is critical in maintaining brand visibility and supporting sales growth within the region.

Responsibilities:

Execute Trade and Brand Marketing Initiatives: Develop and implement trade and brand marketing campaigns across stores, ensuring alignment with the overall brand strategy, quality standards, and presentation guidelines.

Coordinate Promotional Campaigns: Plan and coordinate in-store promotions and activations, working closely with store managers to ensure smooth execution.

Ensure Brand Consistency: Maintain brand consistency across all marketing materials and in-store displays, ensuring compliance with brand guidelines.

Drive Customer Engagement: Implement customer engagement strategies through in-store activations, loyalty programs, and community events.

Support in Training and Menu Development: Assist in training staff on new products, promotions, and brand standards, as well as support menu development initiatives.

Assist in Implementation and Roll Out : Collaborate with vendors and suppliers roll out initiatives and ensure brand guardrails are followed.

Support Communication of Standards and Procedures: Provide clear and effective communication of marketing standards and procedures to store teams, ensuring they are well understood and implemented.

Measure and Report Campaign Effectiveness: Track and report the effectiveness of trade and brand marketing initiatives, providing insights and recommendations for improvement.

Collaborate with Cross-Functional Teams: Work closely with other departments, such as procurement, QA, and operations, to ensure marketing initiatives are well-integrated and supported.

Budget Management & ROI Tracking: Track the Local marketing budget spend, with ROI on marketing spends.

Pricing and Offers Creation: Work on pricing regional campaigns and exclusives constructs and offers of the market.

Digital advertising: Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM as per the marketing calendar.

Market Trends & Competitive Analysis: Provide routine competition updates in the market.

Qualification:

• Bachelor’s degree in Finance, Marketing, Economics, or Management.
• MBA preferred.

Experience:

• Minimum of 3 years in an executive role.
• Working knowledge of the retail, FMCG, or F&B sectors.

Job-Specific Skills:

• Strong understanding of marketing principles.
• Proficient in Excel and PowerPoint.
• Excellent communication skills.
• Experience in event management and supervising agencies.
• Proven ability to successfully manage relationships with multiple stakeholders.

Generic Skills:

• Capable of operating in a multi-brand, multi-market, and multi-stakeholder environment.
• Excellent command of both verbal and written English.
• Skilled in influencing senior-level stakeholders and leading change initiatives.
• Ability to manage, develop, and grow talent within a specialized team.