Overview of the role
The Skincare Specialist will be responsible for providing expert skincare advice, conducting consultations, and recommending appropriate products to meet customers' skincare needs. The ideal candidate will have a deep understanding of skincare products, ingredients, and the unique needs of the Middle Eastern market. They will also be skilled in building strong customer relationships and delivering exceptional service.
What you will do
Profit Financial
- Supports selling plans to deliver sales budget
- Carry out planogram and price change and maintain store appearance and merchandising standards
- Monitor stock level & ensure regular replenishment of stocks
- Conduct make overs for customers
- Ensures proper safekeeping of all store merchandise to prevent shoplifting, damages and pilferages.
- Monitors and updates report on product shelf life
- Consolidates frequently asked products and recommends new SKUs to the Store Manager and submits to Program Lead.
- Consolidates customer profile in relation to customer queries, concerns and submits to Store Manager.
- Recommends category building activities (e.g. animations, hair and skin analysis, make over etc.)
- Recommends relocation and meter reallocation of product display relevant to store customer profile and category performance analysis.
- Provides information to customers on regimen building
Commercial
- Monitors and delivers 100% Brand Product availability
- Monitors replenishments of stocks and product housekeeping in the selling area.
- Cleans and Maintains make up applicators and tools.
- Ensures highlighting and cross-selling of EXCLUSIVE products on planograms and Off Shelf Displays related to product use.
- Checks proper implementation of promo call outs, hero display, price change etc.
- Attends to customers complaints with sincerity and understanding.
- Handle customer queries on beauty & skincare product knowledge and offer advise professionally aligned with the Brand of Service Standards.
- Follow through on customer’s feedback and requests
- Maintain comprehensive knowledge of Watson’s skincare products, including ingredients, benefits, and application methods.
- Stay updated on industry trends, new products, and emerging skincare technologies.
- Educate customers on the benefits of various products, including how they address specific skincare concerns.
- Conduct personalized skincare consultations, including skin analysis, to understand customer concerns and goals.
- Provide expert recommendations on skincare products and regimens tailored to individual needs.
- Demonstrate product usage techniques and educate customers on proper skincare routines.
Process
- Aligns with Store Manager on submission of sales tracker
- Maintains adherence to planogram implementation.
- Ensures all products display in the selling area are in good condition and near expiry and damages products are pulled out from the selling area.
- Use of appropriate Marketing Collaterals
People
- Plans and monitors Personal Development Plans In role development interventions.
- Ensures timely submission of Performance Review
- Implements action plans for employee engagements.
- Strictly adheres to company policies and procedures (Code of Conduct, ROS, Data Governance).
Skills
Required skills to be successful
• Good knowledge of the beauty industry and trends Retail operational skills (stock, VM, systems, cash…) Computer skills
• Management skills
• Empathy Customer service and results oriented Leadership and problem-solving skills
• Excellent relationship skills
• Integrity and trust dealing with ambiguity
• Proactive with good team spirit and able to take initiatives
Key Competencies:
• Customer Focus: Demonstrates a passion for skincare and a commitment to delivering outstanding customer experiences.
• Product Expertise: Possesses a deep understanding of skincare science and can articulate this knowledge to customers.
• Sales Ability: Skilled in driving sales through personalized consultations and product recommendations.
• Adaptability: Comfortable working in a fast-paced environment and able to adapt to changing customer needs and market trends.
What equips you for the role
- Education: Degree in Pharmaceuticals, dermatology, and cosmetology or a related field is preferred.
- Minimum Experience and Knowledge: Min 3 to 5 years of experience in retail and team management with a focus on beauty products. Prior experience in skincare consultation or sales is advantageous