We are recruiting for Loyalty Manager for Melbourne, Australia.

The selected candidate will be taking a lead role in the assigned region to manage, plan and execute the Airline’s strategy for customer loyalty, across all customer segments, including Program Members, Non-Members and members of partner programmes. Works closely with Head Office Loyalty team to strategically employ customer data to personalize a premium, global, flexible offering that fully leverages the company assets and drives up Net Promoter Score (NPS), membership, redemption and revenue. Develops more direct customer relationships, rebuilding loyalty offering to attract and create value for members and drive daily engagement with oneworld alliance partners and other partners.

Accountabilities:

·        Develops the regional Loyalty strategy for the assigned region and oversees the implementation of the strategy into actionable activities and campaigns to achieve loyalty key performance targets against he following indicators: customer lifetime value, Net Promoter Score (NPS), member penetration, communication engagement rate, partner revenue, redemptions, membership populations and member spend.

·        Track closely the performance trends of each channel with the help of comprehensive dashboards and performance tracking tools, and take corrective actions as necessary to ensure the assigned region will achieve their targets.

·        Manage all Loyalty activities related to budgeting, workflows and processes for the assigned region.

·        Maintain daily interactions with Head Office stakeholders in Loyalty, Customer Insights Personalization and Platform (CIPP) and other relevant departments to align all stakeholders on local, regional, and global initiatives and opportunities.

·        Collaborate deeply with Loyalty Marketing, Partnerships team and our partner’s marketing leaders to ensure providing aligned world-class loyalty marketing.

·        Actively lobby for deeper digital integration with partner assets.

·        Research, monitor and report on best practices ad localize products based on market needs to capitalize on key loyalty focused opportunities.

·        Work closely with Head Office Loyalty team and other stakeholders to seek out technology innovation partners/ requirements for new Loyalty Partnerships especially cobrand acquisition and integration in the QR app and site.

·        Act as the subject matter expert on loyalty, including activities across all customer segments, including Programme Members, Non-members and Members of Partner Programmes.

·        Develop regional partnerships geared towards reinforcing Privilege Club position and continually optimize partner marketing to drive value. Work with Privilege Club loyalty partnership to execute strategies that will grow partner portfolio, increase revenue, offer value and complement members flying across QR network to improve member engagement.

Be part of an extraordinary story 

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before. Together, everything is possible

Qualifications

Qualifications

·        High school qualification/ Vocational Qualification/ Diploma or Equivalent with minimum 7 years of job-related experience

·        Strong experience required in Marketing as well as Digital

·        Experience in corporate business acquisition, partnerships and Loyalty Marketing is required.

·        Managerial Skills- Ability to delegate work, set clear direction and manage workflow. Strong mentoring and coaching skills.

You must have the legal rights to live and work in Australia to be considered for this role.

Application Guidelines

Employees must submit applications through internal vacancies portal (via GEMS) only.

Please see below for all eligibility and requirements for internal applications and please note that any applications not meeting the criteria will not be processed.

·        All internal candidates can only have three active applications at any point in time.

·        All internal candidates must have completed a minimum 10 months in their current role in order to apply for a new role

·        All internal candidates with an active final warning letter will be automatically disqualified from the recruitment process

·        If you are a Deck Crew (Qatar Airways & Qatar Executive) candidate, you would require a NOC to apply for this role.