OBJECTIVE
This role individually contributes at an expert level by supervising individual contributors towards ensuring his/ her unit/ division short term marketing plans are aligned with the principal strategy and works rigorously on execution of the same on timely manner.
- Responsible for the Listing of promos
- Allocation; monitoring and evaluation of trade Promotions
- Responsible for Ordering of the Point Of Sale Materials
- Carries out Market competition survey
- Carries out timely market visits to check execution
- Provides Timely promo / event reports to Principals
- Provides input into sales Forecasting
- First level Customer/ supplier interface with regards to negotiations on marketing spends
- Solves Tier 1 escalated problems within prescribed guidelines
- Ensuring Customer/ supplier satisfaction and contributing towards developing Customer loyalty and principal retention programs.
- Typically, provides direct supervision to professionals or senior professionals which include objective setting, as well as training and coaching
- Manages performance, taking corrective action, where required, on poor performers in line with policy
- Analysis and provides insights towards making short to medium term operational decisions of functional unit.
- Marketing spends
- Investment plan by customers
- Analyses needs and improvement opportunity
- Evaluate solutions and up with recommendation of innovative solutions to next level in order to facilitate change or improvement promo activities
- Provides inputs towards the short / medium term strategic planning process at the department or functional level
- In consultation with next level assists in the implementation of short / medium term strategic goals of the department or function
Skills
- Bachelor Degree in Business Management / Marketing
- Minimum of 4 years of experience in marketing & Sales Management within FMCG or relevant industry
- Minimum 1 year of Supervisory experience managing a small size team
- Knowledgeable in MS Office Suite (Excel, PPT, Word)