To Manage PR and marketing campaigns and day-to-day activities including:- Develop relevant content topics to reach the company's target customers. Create, curate, andmanage all related PR campaigns and influencer collaborations.- Develop and execute a marketing strategy for clients, with a particular focus on Influencercampaigns- Create effective campaigns based on strategy- Create campaigns to boost company sales- Contact bloggers and influencers and follow up on their collaborations- Create b2b effective strategies to reach client target- Suggest and implement new features to develop brand awareness, like promotions andcompetitions- Stay up-to-date with current technologies and trends in social media, PR, campaign tools andapplications- Invite media/ connect with media
Responsibilities:- Build and maintain influencer relationships- Maintain media relations- Track and record metrics throughout PR progress- Understand and keep up to date with industry and competitive market- Build a relationship with existing clients, collect feedback and work internally with team toaccommodate them.- During times when manager/colleague is on leave, you may be temporarily deputized intotheir position to carry out their responsibilities in their absence.