Overview

The Global Product team, part of the beIN Media Group's Global Digital Team, helps drive innovation across the group.

Our mission is to deliver amazing, best of class OTT experiences. You'll be joining a new team with ambitious targets and goals. Your work will be seen globally and it's a unique opportunity to deliver brilliant products at scale.

The beIN Media Group are a true global company and the role would be based either in our offices in London, Paris, Istanbul or Doha (preferably Istanbul or Doha).

The Mission

You are passionate about delivering unique sport and entertainment experiences with an understanding of the OTT industry. You are as excited as we are at the opportunities in this space and will be the voice of the fan and the customer within the organization.

You are a "doer" who can deliver immediate priorities whilst also working through more strategic priorities. You work fast and are accountable both individually and as part of a team.

MarTech & Marketing Platforms Manager will play an integral, cross-functional role within Technology organization. You will be responsible for managing the marketing and advertisement tech stack to support Marketing strategy and execution that drive growth and retention. You will help setup and maintain marketing, media, and advertising platforms, and support overall platform operations for the new business.

Key Responsibilities:

• Collaborate with Marketing teams and media agencies to collect requirements for supporting media campaign initiatives and ensuring MarTech platform capabilities are in place
• Ensure proper platform setup to enable advanced targeting, measurement and media optimization, staying ahead of industry and vendor changes that impact the business
• Lead the implementation of proper taxonomies and naming conventions across digital channels to ensure proper data collection for marketing performance analysis
• Implement pixels and track conversion events across ad platforms for optimization and reporting enablement
• Assist in vendor evaluations, POCs, and MarTech and Data Provider implementations
• Provide expertise and support related to ad platform restructuring and capability delivery
• Identify and prioritize marketing platform improvements, including managing the budget allocated
• Hire and lead specialists focused on key marketing platforms.

What we are looking for:

• 8+ years of experience in marketing technology or media platform operations with a demonstrated ability to manage and optimize business and technical solutions.
• 3+ years of experience managing a team of 2-3 direct reports.
• Familiarity with media planning, execution, and measurement. Agency experience a plus.
• Experience with social media platforms, Google Marketing Platform, search and programmatic media.
• Technical experience in designing and implementing taxonomy/naming conventions including use of tools to support taxonomy management (Claravine, Dataplex).
• Experience in managing implementation updates related to iOS.
• Experience with pixel and conversion event creation and management, preferably through GTM.
• Prior audience data segmentation and syndication experience in Data Management Platforms or Customer Data Platforms.
• Experience working with identity onboarding and resolution partners
• Experience working with an MMP (preferably Appsflyer).
• Demonstrated ability to manage and maintain cross-functional relationships (marketing, technical, and business teams) as well as external vendors and agencies.
• Must be able to prioritize and manage multiple projects and timelines.
• Experience in Direct to Consumer business and experience within OTT or Entertainment industry a plus.
• Extremely curious about how our customers use our products and passionate about entertainment and sports broadcasting, digital media, OTT/SVOD. You are constantly asking "Who, What, Where, When, How and WHY?".
• English language fluency; Arabic and other language skills extremely valuable.
• Degree or equivalent experience.