About The Role
Responsible for implementing QAS Marketing strategy in a manner that supports business growth and enhances brand equity and awareness. As a Marketing Manager, play a critical role in ensuring Qatar Aviation Services image and positioning are well-perceived by the different target groups and consistent with the corporate strategy and QAS branding guidelines.
Operational
- Implement the QAS marketing strategy as agreed with the Manager of Commercial & Marketing and ensure that it aligns with Qatar Aviation Services corporate vision.
- Responsible for secure that all content related to marketing projects is fully aligned with the target deadline set by the Head of Division and Management.
- Responsible for marketing planning activities considering QAS corporate objectives in order to properly position QAS in the local market.
- Work on a variety of marketing disciplines and be responsible for the planning and managing of projects independently which aim at achieving the company’s sales targets, and growth objectives.
- Establish a strong network with key departments of Qatar Airways group relevant to Qatar Aviation Services day to day business such as QR Marketing and product development.
- Responsible to manage the allocated marketing budget, in a way that generates a maximum outcome and favorable exposure in the target markets, without exceeding the set financial resources and achieving the return on investment (ROI) of marketing campaigns.
- Develop metrics, milestones, and KPIs in order to follow up the project's development keeping the Head of the Division and Management aware of the ongoing process phases.
- Conduct competitor and marketing analyses to drive business opportunities and identify areas for growth and product development.
- Ensuring QAS brand image positioning is well-perceived by the different target groups and customer segmentation either geographically or demographically through well market research.
- Work with the Commercial and Business Development team to support internal/external events, conferences, and tradeshows.
- Responsible to make sure that QAS Webpage is always updated with the latest news content.
- Perform other department duties related to his/her position as directed by the Head of the Department
Be part of an extraordinary story
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before. Together, everything is possible
Qualifications
About You
- High School Qualification / Vocational Qualification /Diploma or Equivalent (Type of Diploma Based on Role) with Minimum 7 years of job-related experience OR Bachelor’s Degree or Equivalent with Minimum 6 years of job-related experience
- Bachelor's Degree or Equivalent without prior experience
Essential
- Expert – minimum 5 years of job- related experience required
- Track record of developing and implementing marketing strategies that have met or exceed planner objectives
- Command of English language
- Understand of the different marketing disciplines & techniques
- Computer literate including MS Office, preferably desktop publishing skills (Adobe desktop publishing software (InDesign, Illustrator, Photoshop)
- Ability to plan and manage marketing activities
- Well-developed team-oriented skills
- Excellent project management skills to meet deadlines
- Eye for detail
- Managerial skills - Ability to delegate work, set clear direction and manage workflow. Strong mentoring and coaching skills. Ability to train and develop subordinate's skills. Ability to foster teamwork among team members.
Preferred
- Graduate / Master in Marketing
- Arabic Language
About Qatar Airways Group
Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before. So, whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community