Job Purpose

The Social Media Executive is responsible for managing the day-to-day activities across all social media platforms, ensuring a regular output of high-quality, creative content that engages with the target audience. The role involves community management, content creation, and collaboration with the wider marketing team to support key campaigns and deliver on the company’s social media strategy.

Key Activities

1. Content Creation & Management

• Create and schedule content through an up-to-date social media content calendar, ensuring regular, high-quality output across all platforms (Facebook, Instagram, Twitter, etc.).
• Collaborate with visual media designers to produce engaging and creative content that supports business objectives and attracts audience attention.
• Write compelling, well-structured posts with excellent grammar and spelling that align with the company’s brand voice and messaging.
• Stay up to date on legal changes, platform updates, and new features to ensure content is compliant and uses the latest innovations.

2. Community Engagement

• Manage queries, messages, and comments across social media platforms, replying promptly and engaging with the audience to build strong relationships.
• Monitor and interact with followers, ensuring a professional tone and timely responses to enhance brand loyalty.
• Proactively engage with user-generated content and influencers to increase community participation.

3. Campaign Support

• Work closely with the marketing team to deliver key messages for campaigns and ongoing marketing activities.
• Assist in the execution of integrated marketing campaigns by providing social media support and ensuring alignment with overall brand strategy.
• Adapt content and social media strategies to complement paid media efforts and boost engagement.

4. Collaboration & Teamwork

• Collaborate with other social media specialists and paid media managers within the company to align organic and paid social efforts.
• Work with design and video teams to develop exciting visual content that supports social media posts and campaigns.
• Share insights and learnings with the wider marketing team to improve overall campaign effectiveness.

5. Performance Analysis & Reporting

• Analyze content performance using key performance indicators (KPIs) such as engagement rates, reach, and conversion metrics.
• Prepare regular reports that provide insights on content effectiveness and recommend adjustments for future posts.
• Continuously track social media trends and performance metrics to optimize content strategies and improve audience reach.

6. Trend Monitoring & Adaptation

• Stay up to date with the latest social media trends, new platforms, and features to ensure the company remains competitive and relevant.
• Research competitor activities and adjust strategies to capitalize on emerging trends and opportunities.
• Adapt content and engagement strategies to reflect new industry best practices and evolving platform features.

Skills

Education:

• Bachelor’s Degree in Marketing, Communications, or a related field.

Experience:

• Minimum of 3 years of experience in managing social media accounts and content creation.

Competencies:

• Strong writing skills with attention to detail, excellent grammar, and creativity in crafting engaging posts.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Experience in community management, responding to audience queries and messages in a timely, professional manner.
• Ability to work with visual media teams to produce engaging content that meets business goals.
• Analytical skills to track performance and recommend optimizations based on data.
• Knowledge of current social media trends and platform features.
• Strong organizational skills and the ability to manage multiple social media platforms simultaneously.