• Campaign Planning: Conduct research and analysis to identify target audiences, media channels, and ad formats suitable for the campaign objectives.
• Budget Allocation: Determine the budget allocation for each media channel based on its potential reach, cost, and effectiveness.
• Media Buying: responsible for planning, executing, and optimizing advertising campaigns across various media channels.
• Ad Creation: Collaborate with creative teams to develop compelling ad content and ensure it aligns with the campaign objectives.
• Performance Tracking: Monitor and analyze campaign performance using key metrics and analytics tools to optimize campaigns and achieve desired results.
• Reporting: Prepare regular reports on campaign performance,
• Market Research: Stay informed about the latest trends, technologies, and competitor strategies in the media buying and advertising industry.
· Bachelor's Degree in business administration. · Proficient with Microsoft Office, especially Excel. · Basic understanding of targeting techniques. · Strong multitasking and problem-solving abilities.