Job Summary

As a Marketing Transformation Manager within Accenture Song, you will help organizations reinvent their marketing functions to accelerate growth, improve customer experiences, and maximize marketing effectiveness. You will work with C-suite executives and senior marketing leaders to define marketing strategies, design future-ready operating models, optimize marketing investments, and leverage data, technology, AI, and customer insights to drive measurable business outcomes.

You will lead end-to-end marketing transformation programs, helping clients build agile, customer-centric, and data-driven marketing organizations that connect strategy, creativity, technology, and analytics.

Key Responsibilities

Marketing Strategy & Growth


Define marketing transformation roadmaps aligned to business growth objectives.
Assess client marketing capabilities and identify opportunities for performance improvement.
Develop customer growth strategies based on market trends, consumer insights, and competitive analysis.
Support go-to-market strategies, product launch planning, and customer acquisition initiatives.


Marketing Operating Model Transformation


Design future-state marketing operating models and organizational structures.
Define roles, responsibilities, governance frameworks, and ways of working.
Create agile marketing teams that enable speed, innovation, and collaboration.
Drive marketing process optimization and transformation initiatives.


Customer Experience & Personalization


Lead customer journey mapping and experience transformation programs.
Identify opportunities to improve customer engagement, loyalty, and satisfaction.
Design personalization and omnichannel engagement strategies.
Ensure customer-centricity is embedded across marketing operations.


Marketing Technology & Data


Assess and optimize marketing technology ecosystems (Adobe, Salesforce, Marketing Cloud, CDPs, CRM, Analytics platforms, etc.).
Define Mar Tech roadmaps and implementation business cases.
Drive data-driven decision-making through analytics, attribution, measurement, and reporting frameworks.
Collaborate with technology and data teams to enable advanced marketing capabilities.


Client & Stakeholder Management


Build trusted relationships with senior client stakeholders.
Facilitate executive workshops and strategic discussions.
Lead multidisciplinary consulting teams across strategy, marketing, technology, and analytics.
Develop executive presentations, business cases, and transformation recommendations.


Delivery Leadership


Manage complex transformation engagements from strategy through execution.
Ensure delivery quality, timeline management, budget tracking, and risk mitigation.
Mentor junior consultants and contribute to capability development within Accenture Song.


Qualifications

Required


Bachelor's degree in Marketing, Business Administration, Economics, Communications, or a related field.
Proven years of experience in Marketing Strategy, Marketing Transformation, Management Consulting, Customer Experience, Digital Marketing, or related fields.
Experience leading client-facing transformation projects.
Strong understanding of marketing operating models, customer journeys, campaign management, and marketing effectiveness.
Proven experience working with senior stakeholders and executive leadership teams.
Excellent analytical, problem-solving, and presentation skills.


Preferred


MBA or advanced degree.
Experience in consulting firms or digital transformation organizations.
Knowledge of Mar Tech platforms (Adobe, Salesforce, Oracle, Hub Spot, etc.).
Experience with customer analytics, AI-driven marketing, personalization, and marketing measurement.
Certifications in Marketing Technology, Salesforce, Adobe, Agile, or related disciplines.


At Accenture Song, we help organizations reinvent how they connect with customers by combining strategy, creativity, technology, data, and AI to drive sustainable growth. As a Marketing Strategy & Transformation Manager, you will work with leading organizations to transform their marketing capabilities, define growth strategies, optimize customer experiences, design future-ready operating models, and unlock value from marketing investments. You will collaborate with senior client stakeholders to shape innovative, data-driven marketing solutions that accelerate business performance and create meaningful customer impact in an increasingly digital world.