Job Description

Roles & Responsibilities

• Plan, implement, and optimize paid social media advertising campaigns to achieve specific KPIs like lead generation or sales.
• Analyze social media performance metrics, providing insightful reports and actionable recommendations for continuous improvement.
• Develop and execute data-driven social media strategies aligned with overall marketing objectives to boost brand awareness and engagement.
• Create compelling, platform-specific content (text, image, video) that resonates with target audiences and drives desired actions.
• Manage and grow social media communities, fostering interaction, responding to inquiries, and building brand loyalty.
• Stay abreast of the latest social media trends, platform updates, and emerging technologies to maintain a competitive edge.
• Collaborate with cross-functional teams (e.g., content, design, sales) to ensure cohesive brand messaging across all digital touchpoints.
• Conduct competitive analysis to identify industry best practices and opportunities for differentiation.
• Monitor online conversations and manage brand reputation, proactively addressing customer feedback and potential crises.

Desired Candidate Profile

• Creative thinker with a passion for storytelling and developing innovative social media content.
• Strong understanding of SEO, content marketing, and other digital marketing disciplines to inform social strategy.
• Expertise in major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their advertising capabilities.
• Proven track record of developing and executing successful social media campaigns with measurable results.