• Develop and execute comprehensive digital marketing campaigns to promote our automotive products and services across various online channels, including social media, search engines, email, and display advertising.
• Create engaging and relevant content for digital platforms, including website, social media channels, blogs, and email newsletters.
• Manage and optimize PPC campaigns to increase website traffic, leads, and conversions.
• Monitor and analyze the performance of digital marketing campaigns using web analytics tools (e.g., Google Analytics) and make data-driven recommendations for optimization.
• Stay updated on industry trends and best practices in digital marketing, particularly in the automotive sector, and propose innovative ideas to enhance our digital presence.
• Collaborate with internal teams, including sales, product development, and marketing, to align digital marketing efforts with overall business objectives.
• Coordinate with external agencies and vendors to execute digital marketing initiatives effectively and within budget.
• Stay abreast of emerging technologies and tools in digital marketing and identify opportunities for implementation to improve campaign performance and efficiency.

Skills

1. Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
2. Proven experience in digital marketing, with a focus on automotive industry preferred.
3. Strong understanding of digital marketing strategies and techniques, including SEO, SEM, social media marketing, email marketing, and content marketing.
4. Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, LinkedIn Ads, Mailchimp, and HubSpot.
5. Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
6. Creative mindset with a passion for generating innovative ideas and solutions.
7. Strong communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
8. Detail-oriented with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
9. Certification in digital marketing (e.g., Google Ads, Google Analytics, HubSpot) is a plus.