About the Role

We are looking for a hands-on Digital Marketing Lead to develop and execute marketing activities for an e-commerce business.

You will launch campaigns, improve the website’s shopping experience, activate email and WhatsApp marketing, and connect product priorities with content, social media, and paid advertising.

This is a full-time, on-site position in Doha. The role requires someone who takes initiative, personally executes improvements and follows work through to measurable results.

Key Responsibilities

• Develop and execute weekly marketing plans covering product launches, featured collections and customer campaigns.
• Work with procurement and inventory teams to identify products to promote based on stock availability, sales performance and commercial priorities.
• Improve homepage content, collection presentation, product pages and campaign landing pages.
• Make marketing updates within Shopify, identify customer journey issues, prepare clear requirements for developers and verify completed changes.
• Plan and launch email and WhatsApp campaigns, including customer segmentation, copywriting, scheduling and follow-up.
• Prepare campaign briefs and coordinate delivery with content creators, photographers and the Social Media & Community Specialist.
• Work with the paid advertising specialist to align campaign messaging, product priorities and landing pages.
• Improve brand presentation and consistency across the website, social channels and customer communications.
• Analyze website conversion and campaign performance, identify opportunities and implement improvements.
• Provide weekly reports covering results, completed actions, and the next priorities.

Qualifications

• At least three years of hands-on digital marketing experience, preferably in e-commerce or retail.
• Proven experience personally executing campaigns, website improvements, and customer marketing activities.
• Practical knowledge of Shopify, website merchandising, and customer journey improvement.
• Experience using email and WhatsApp marketing tools.
• Ability to interpret Shopify analytics, Google Analytics, and campaign reports.
• Strong copywriting, creative judgment, organization, and follow-up skills.
• Ability to work independently and coordinate effectively with creative, commercial, and technical teams.
• Strong English communication skills; Arabic is an advantage.
• Ready to join immediately in Qatar.

How to Apply

• Send your CV and examples of campaigns or website improvements you personally delivered to [اضغط هنا لمشاهدة البريد اﻹلكتروني]. Include your contribution and the results achieved.