• Develop and implement strategies for in-depth analysis, reporting, and growth in online sales, KPIs, customer retention, and brand experience.
• Implement the business strategy across all stores to achieve and exceed performance targets, driving consistent sales and profit growth.
• Drive merchandising for categories based on historical sales data and analytics.
• Ensure that procedures, quality assurance standards, templates, and documentation comply with set guidelines.
• Develop a roadmap and plan to ensure the eCommerce portfolio is effectively executed across all businesses and cross-functional teams.
• Manage relationships with external web developers and third-party eCommerce software vendors.
• Ensure the timely and accurate deployment of new products and content management.
• Oversee eCommerce site stability and enforce quality assurance protocols.
• Regularly test and report on site improvements, new features, and third-party tools.
• Monitor and maintain quality checks to ensure processing and shipping metrics are consistently met.
• Develop site personalization strategies using shopping behavior, order history, email, and social media interactions.
• Maintain an accurate product catalog for the affiliate marketing program and update on an agreed basis.
• Analyze and verify requirements for completeness, consistency, feasibility, and alignment with the overall business model.
• Conduct business requirement reviews with stakeholders to ensure specifications are correctly interpreted.

Skills

•  Minimum 5 years e-commerce and online business development experience.
• Experience in e-commerce in a management position with exposure in managing the P&L.
• Experience in a similar role, managing an e-commerce website across several territories, including content and digital marketing, with experience in retail, sports retail, or fashion retail.
• Strong digital project management skills.
• Excellent understanding of how to improve user journeys through optimization, with experience in retail, sports retail, or fashion retail.