• Act as a single point of contact for management, execution, and optimization of the core communication vehicles of the privilege club including e-statements, email campaigns, brochures, and direct mailer, utilizing key channel metrics to inform change and measure success.
• Assist in campaign delivery through web and email updates and hands-on production efforts of email and web to support timely delivery to market for loyalty marketing campaigns.
• Work closely with creative teams to develop asset suites that extend to support localized delivery and overall personalization of campaigns at all available touchpoints, in order to deliver a sticky and positive customer interaction.
• Provide recommendation to identify the right audience for campaigns, considering customer segmentation, micro-segmentation and loyalty lifecycle in an aim to deliver target oriented campaigns.

Skills

• Manage requests from regional teams to support integration of the loyalty proposition in regional materials and tactical campaigns.
• Support in cultivating successful partnership relationships through supporting the co-creation of a partnership marketing calendar as well as facilitating the delivery of the approved campaigns, ensuring the partnership commitments are realized through successful and collaborative customer facing campaigns.