Job description

OBJECTIVE/ PURPOSE OF THE JOB:

The primary objective of this role is to support the achievement of the Division's sales, distribution, and profitability objectives through the effective execution of sales strategies, customer acquisition initiatives, and account management activities across assigned brands and channels.

 The role is responsible for identifying and developing new business opportunities, managing customer relationships, expanding distribution, increasing brand visibility, securing new door openings, and delivering sustainable revenue growth while ensuring alignment with the Division's commercial objectives, brand standards, and operational requirements.

 Acting as a key commercial representative of Ali Bin Ali Beauty, the Sales Executive is responsible for building strong customer partnerships, executing commercial plans in the market, monitoring competitive activity, and ensuring excellence in brand presentation and market execution. The role works closely with internal stakeholders across Sales, Marketing, Supply Chain, Finance, Regulatory, and Training to support the successful achievement of the Division's short- and long-term growth objectives.

KEY RESPONSIBILITIES:

Business Development & New Account Acquisition

Drive sustainable revenue growth through the proactive identification, qualification, acquisition, and development of new customers, distribution opportunities, and revenue-generating partnerships. Build a strong pipeline of prospective customers and commercial opportunities through effective business development, networking, market engagement, and relationship-building activities

Account Management, Customer Relationship Management & Service Excellence

Develop and maintain strong commercial relationships with customers to maximize account performance, customer retention, long-term business growth, customer satisfaction, and market penetration. Serve as the primary point of contact for assigned customers, ensuring the timely resolution of commercial, operational, and service-related matters whilst delivering a consistently high standard of customer service, account support, and structured customer engagement through effective account planning and market coverage activities.

Sales Performance & Revenue Generation

Deliver assigned sales, distribution, and revenue targets through effective sales execution, customer engagement, commercial discipline, and the successful conversion of business opportunities into sustainable revenue growth. Support the development of commercially viable customer partnerships through effective negotiation and implementation of approved commercial agreements.

Brand Representation & Commercial Excellence

Represent Ali Bin Ali Beauty and its portfolio of brands professionally whilst ensuring brand standards, positioning, and commercial objectives are consistently upheld.

Trade Marketing & Market Execution

Support the successful execution of trade marketing initiatives, promotional activities, and customer engagement programs.

Merchandising & Brand Visibility

Ensure products are visible, accessible, and presented in accordance with brand standards and commercial objectives.

Market Intelligence & Competitive Analysis

Provide market insights and customer intelligence to support informed commercial decision-making.

Support customer product knowledge and brand understanding to improve sell-through and customer engagement.

Inventory Management, Supply Chain Coordination & Service Level Support

Support inventory availability, inventory health, service level performance, and the efficient flow of products to customers by coordinating with internal stakeholders to ensure product availability, timely order fulfilment, effective inventory management, stock optimization, and high levels of customer satisfaction.

Ensure compliance with company policies, commercial guidelines, regulatory requirements, and ethical business practices.

Skills

JOB REQUIREMENT 

• Bachelor's Degree or Diploma in Business Management, Marketing, Sales, Beauty Therapy, Hospitality Management, Retail Management, or a related discipline from a recognized institution.
• Professional qualifications in Sales, Retail, Beauty, Cosmetics, Skincare, Wellness, or Customer Relationship Management would be an advantage.
• Beauty Therapy qualification or certification would be considered an advantage for candidates managing skincare, wellness, and professional beauty accounts.
• A minimum of 5 years of relevant B2B sales experience within the Beauty, Cosmetics, Skincare, Wellness, Luxury Retail, or Consumer Goods industry is required.
• A minimum of 3-5 years' B2B sales experience within the Beauty Industry across the Gulf Cooperation Council (GCC) region, including exposure to at least 2-3 key markets, is highly preferred.
• Proven track record in business development, account acquisition, account management, distribution expansion, and achievement of sales targets.
• Experience managing relationships with retailers, department stores, pharmacies, salons, spas, clinics, hotels, distributors, or other trade partners would be an advantage.
• Experience working with premium, luxury, niche, wellness, professional, or prestige beauty brands would be highly desirable.
• Experience operating within a regional, multi-market, or cross-border commercial environment would be an advantage.