The Senior Marketing Specialist supports the development, implementation, monitoring, and evaluation of marketing and communications strategies to fully support the objectives of the business, maximizing exposure to local and international audiences.
Key Responsibilities:Support the development and delivery of the marketing strategy for QC+ business units, with a particular focus on in-house F&B operations, e-commerce, and retail activity. Develop and implement plans to ensure that the QC+ marketing strategy is successfully implemented by working closely with the QM marcomms function and key stakeholders in other QC+ and QM departments. Develop initiatives and programs to strengthen the brand value and reach of QC+ businesses (e.g., QC+ Gift Shop, IDAM by Alain Ducasse, Cass Art Qatar, etc.) and effectively drive increased revenues, working closely with the QM marcomms function to achieve positive outcomes. Develop and implement cross-channel digital marketing activity (incorporating SEM, SEO, social media, email marketing, etc.). Develop cross-platform advertising and promotional campaigns, ensuring compatibility with public relations efforts, obtaining required approvals for all advertising activity. Support the Head of Marketing & Communications with the development of marketing and communication budgets. Maximize use of targeted market information, including customer profile, behavior, and yield data, for the planning and evaluation of marketing and communications activity. Support the conduct of periodic analysis of the marketplace to evaluate market environment, audience groups and competitor offerings, recommending adaptations to QC+ communications accordingly. Develop and maintain strong relationships with QM marketing and PR focal points, museum and exhibitions department management, QM IT, and QM audience engagement functions. Conduct analysis of the results of marketing activity in order to gauge “return on investment” (where possible to evaluate a quantitative ROI) and identify learnings to improve future marketing activity.
Social Media:Develop and execute a comprehensive social media strategy that aligns with the company's overall marketing objectives. Assist in the development and maintenance of a structured calendar of marketing and communication activities. Ensure that content for social media channels is posted in a timely manner and that consumer reactions to posts/promotions are monitored. Monitor and report on social media performance metrics and use data to continually refine and improve the company’s social media strategy.
Content creation:Develop content and materials in support of QC+ marketing and communication activity including, but not limited to, content for social media, media kits, content for websites related to QC+ business etc. Maximize use of targeted market information, including customer profile, behavior and yield data, for the planning and evaluation of marketing and communications activity.
Qualifications:Degree in Marketing/PR or relevant discipline At least 6 years of experience in marketing or relevant position Well-developed computing skills including the understanding of relevant IT products and software (Microsoft Office, Word, Excel, Power Point)
Key Attributes:Fluent in English (oral and written); Arabic and/or other language is a plus PR and marketing skills – demonstrated entrepreneurial ability to grow business and drive revenue generation Ability to conduct (market) research Excellent visual, oral and written communication skills Experience of brand development and brand management Experience of creative content development and use of visualization software Technical skills around video, audio and digital content creation Knowledge of cross channel and cross platform tools Familiar with SEM strategies and SEM integration Actionable knowledge of SEO, social media, email and mobile marketing Understanding of digital and UX design Testing and analytical techniques, using analytics tools Knowledge of cross-platform ad buying Project management skills Knowledge of content management systems Understanding of content strategy Ability to build relationships within and across functions, balance individual and team goals respects others and value different perspectives